Spice Telecom lines up new initiatives; Nanani takes over as CEO for Punjab & Karnataka circles

New Delhi, 31st October 2005: Spice Telecom, the premier telecom service provider today announced that Mr. Prakash Nanani has taken over as the CEO for Punjab & Karnataka circles. Prakash Nanani unveiled the new Spice logo, common to Spice group companies operating in the ICE (Information, Communication & Entertainment) sector. The new brand identity is derived from the Brand Core Purpose, Brand Vision & Brand Values. Mr. Nanani also announced the launch of a first-of-its kind 'Life time validity' offer on Mahabuck for Spice pre-paid subscribers.

Prakash Nanani takes over as the Chief Executive Officer, Spice Telecom

Prakash Nanani, who has taken over as the CEO, confirmed the news of the exit of Distacom from the mobile service venture. The Hong Kong based Distacom; the foreign shareholder has sold its stake in the B.K.Modi promoted Spice Telecom, to Ashmore Investment Management Ltd., a financial investor and the Deutsche Bank Group.

Speaking at the occasion Mr. Nanani, stated that "Spice being the oldest cellular operator in this region, has always remained focused and committed towards developing state-of-the-art telecommunication infrastructure.

Spice Telecom is also in the process of consolidating and investing in various disciplines, like network and technology up gradation, increase in infrastructure and resources and also enhancement of the brand image."

Nanani also announced that Mr. Navin Kaul, former Chief Operating Officer, Punjab circle, has taken over as the Chief Operating Officer, Karnataka circle.

New Spice Logo

Spice is owned by MCorp Global, the holding company for the brand. MCorp Global is focusing on the ICE sector and in this direction has been building on the strength of its subsidiaries that have been in operation in this sector, like Spice Telecom & Spice Mobile Phones. The group has also made recent forays into certain specific market segments of the ICE sector, like Spice Malls & Multiplexes. The group believes that it will gain from having a common brand for the ICE sector, as it would be able to gain from the economies of scale in branding & marketing. A common consumer brand shall also foster greater consumer awareness for the brand and in time lead to greater trust in the brand.

The Spice logo is depicted in Orange, Purple, Green, Blue & Yellow colours. The colors of the brand logo depict specific values that are synonymous to Spice Telecom: Orange - Vibrancy, Purple - Innovation, Green - Freshness, Blue - Trust & Yellow - Fun.

The new Spice brand identity is derived from the Brand Core Purpose, Brand Vision & Brand Values. The strategy for the brand is captured concisely by these:

Brand Core Purpose: To always be the first to provide user-friendly and innovative solutions for young minds in the ICE space

Brand Vision: To be the most preferred choice for energetic young minds for ICE products and services by 2011

Brand Values: Fun, Innovative, Vibrant, Empathy, Trust, Speed of Response

The new Spice identity shall be shared by a group of companies namely:

Spice Telecom (GSM service provider), Spice Mobile Phone (Mobile Handset), Spice Mega Malls & Multiplexes (Commercial Property (Development & Management), Spice Films (Film Production), Spice Onshore Telecom BPO and Spice IT Peripherals (Printers & Computer Hardware). The new Spice logo will ensure that a common identity is created that is synergistic and relevant to all the companies. All these companies shall work in tandem to provide consumer delight.

First of its kind offer - Life time Validity on Maha Buck

Spice today announced the launch a first of its kind offer in India for Spice Megatalk pre-paid subscribers termed as the 'Maha Buck' offer. Maha Buck provides Spice Megatalk subscribers Life time validity on a recharge of Rs 3300.

The details of Spice Maha Buck Voucher are as follows:

MRP of Maha Buck: Rs.3300/-

Talktime on Maha Buck: Rs.500/-

Validity on Maha Buck: Life Long

Subscribers who avail this offer cannot have zero balance for consecutive 90 days, and will have to be on the Megatalk tariff plan.

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