Television

Jaya Bachchan to inaugurate Fame Kolkata

Kolkata, October 27, 2005: Shringar Cinemas Limited, the movie exhibition and distribution company, has announced its foray in the Eastern Region with the launch of Fame Kolkata at the Metropolis Mall, Hiland Park. With state-of-the-art technology and the best of infrastructural design, the new multiplex is all set to become the happening movie destination in the 'City of Joy'. As part of its expansion, Shringar Cinemas has also announced its plan to launch two more multiplex in the city by 2006.

With a capacity of 897 ergonomically designed seats across four screens, specially designed lighting, world class projectors, fully digital sound with 3-way surround system, and 100 per cent computerised operations with facilities for internet and tele-bookings; Fame Kolkata brings a world-class movie-viewing experience to cinema goers in Kolkata. Fame will offer a variety of seating options namely 'Royal Seating' - (Sofas), 'Silver', 'Premiere', and will also introduce the special 'Romeo & Juliet' couple seats, that are located in special rows with just two seats per row!

Jaya Bachchan will inaugurate the multiplex with a small ceremony followed by a star-studded premiere of Rituparno Ghosh's much-awaited new film Antarmahal, starring Jackie Shroff, Abhishek Bachchan, Rupa Ganguly, Soha Ali Khan and Raima Sen.

Speaking of the new Fame Multiplex, Shravan Shroff, Managing Director, Shringar Cinemas Limited, said, "We are extremely excited to offer the Fame experience to the consumers in Kolkata. With the launch of Fame Kolkata, we take another step in our journey towards becoming one of the leading chain of multiplexes in the country. We promise to give cinema lovers a whole new viewing experience with the Fame brand of multiplexes. At Fame, we go beyond 'just movies' by making every moment at our theatres a pleasurable experience. We take care of the finer nuances of hospitality with our specially trained staff, F & B catering to suit the local palette, a host of contests and other interactive offers!"

The Fame foyer will offer patrons a wide variety of food and snacks to choose from?continental snacks counters, Chinese food carts, ice creams, popular street foods such as Jhal Muri and Puchka, along with the movie must-have's such as popcorn, samosas and cola.

As with Shringar Cinemas' other properties in Mumbai and Nashik, which have become benchmarks in providing international movie viewing experience in India, Fame Kolkata is all set to become synonymous with the 'buzz chaiye aa jaayiye' mantra. Red carpet events, opportunities to meet with the biggest Bollywood & Tollywood stars, exclusive ticketed movie previews, innovative & exciting contest and numerous food festivals, are just some of the elements that will keep the buzz going at Fame Kolkata, giving patrons a true flavour of cinema and entertainment as we know it! On an average, the multiplex will provide a choice of over 6 to 8 movies per day; ranging from Bollywood Blockbusters, Hollywood Hits, Indian Art Movies, Indian Regional language movies and the best of International Film Festivals.

About Shringar Cinemas Limited

Shringar Cinemas Ltd., listed on the National Stock Exchange and the Bombay Stock Exchange, began with acquiring programming rights for theatres across the country and in a short span of 4 years the Company set new standards in theatre content, service and has provided its patrons with a world class film viewing experience. As pioneers of the multiplex business, Shringar has been an important catalyst in the growth of the multiplex industry across India. April 2002 witnessed the launch of the first ever state-of-the-art five screen multiplex of Mumbai- Fame Adlabs. In quick succession, Fame Malad, Fame Kandivali and Fame Nashik were launched. The most recent addition to the Fame properties is Fame Kolkata. Shringar Cinemas Ltd is today growing at a rapid pace and will have a footprint of 36 Fame properties across India in the next 3 years. By the end of this financial year, Fame would extend its presence in Thane, Aurangabad, Hyderabad, Kolkata and Surat. Fame has redefined the movie-viewing experience for cinema patrons and has catalyzed the explosive growth of the multiplex industry across India.

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For further information, please contact:

Sreeraj Mitra/ Prianka Dam

Vaishnavi Corporate Communications

Kolkata

Tel: 9830014125 / 9830666050

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