Television

Cafe Coffee Day ties up with 'Dial One Aur Jeeto'

Ever wondered having a cup of coffee could actually make you a winner all the way that you can own a brand new car, a DVD player, a televisions set, diamond jewellery sets and cash prize? This dream -cum-true offer comes to you from Sahara One's Dial One Aur Jeeto, which has tied-up with the most happening joints for coffee lovers- Café Coffee Day across19 cities, 110 outlets throughout the country.

Now just a cup of coffee could give you a chance to participate and win in India's only live dial-in game show Dial One Aur Jeeto. All the coffee lovers can rush to the nearest Café Coffee Day outlet, have a cuppa coffee while they fill in a form and register themselves to participate in the gameshow. And who knows if you are lucky enough you could be a live participant in the most happening live dial-in gameshow Dial One Aur Jeeto, which will make you richer by merely answering simple questions asked during the show. As also it gives you a chance to meet your favourite hosts Mandira Bedi or Shekhar Suman in person.

So, what are you waiting for!! Rush to your nearest Café Coffee Day outlet grab a cup of Coffee and participate in Sahara One's Dial One Aur Jeeto.

Dial 190-4424-9090-01 or sms 9090 to participate in Dial One Aur Jeeto 8 - 9 pm, Mondays to Thursdays only on Sahara One Television!

About Sahara One Television

Sahara TV was launched in 2000 as a 24-hour Hindi entertainment channel. On 10th October 2004, the channel became Sahara One with the launch of The First Indian Sangeet Awards held at the Royal Albert Hall, London.

Sahara One Television provides a strong mix of engrossing fiction and non-fiction entertainment and is popular for its star-studded mega events, dramas, kids' programming, thrillers, feature films and film-based programmes, and much more. It has the distinction of launching India's first live game show, Dial One Aur Jeeto, now in a one-hour format that receives close to two million phone calls and sms-es in a single day. Committed to bringing its viewers only the best in television entertainment, SaharaOne recently launched the mega suspense thriller - Kohinoor as well as dramas aimed at women, Woh Rehne Waali Mehlon Ki and Hare Kkaanch Ki Choodiyan and brought numerologist Sanjay Jumaani to television with a weekend show Bolein Ssitare. Other shows on Sahara One Television include Chacha Choudhary and Raat Hone Ko Hai, which bagged the award for Best Horror Show at the Indian Television Awards 2004.

With a strong focus on quality content and new and innovative programming and promotions, Sahara One Television is poised for a position of strength amongst the mainstream Hindi general entertainment channels in India. Sahara One Television is part of the umbrella brand Sahara One, whose other businesses include Sahara One Motion Pictures, which is India's largest player in the motion pictures business. It is also poised to launch another C&S channel, Filmy, in the near future.

Media Contacts:

Sahara One

Pavan R Chawla

9819066005; 55728903; 55523364

pavan@sahara-one.com

Preeti Puri

98205-18218

preeti@tv.sahara-one.com

Percept Profile

Anita Vallala / Vivek Kotian

98192-18314 / 98203-10487

Tel: 3040 8800 / 3040 8802

anita@perceptprofile.com

vivek@perceptprofile.com

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