Television

Mahima in ‘Live Wire’ on ETC Music

You SMS your question on 7575 and this pretty actress will call to talk to her fans.

Mumbai October 19, 2005: ETC has added another dimension to its programming mix, with ‘Live Wire’, which is dedicated to Film Personalities. Unlike other shows wherein viewer can only make a request for some song, here they can play the journalist and ask any

question from the star. The star answers it with all the sincerity.

This half an hour of Live Wire allows viewers a chance to Speak to their favorite star, Joke with them, Ask them questions and Have a heart to heart talk with them

On Friday October 21, 2005 at 7.30PM, it is the turn of peppy actress Mahima Chowdhari to sit on the hot seat in Live Wire. Mahima is answering the curious queries in the evening only on ETC. Along with anchor Suresh Menon, Mahima reveals some unknown facets of

her life to her fans.

Since its birth on August 26, 1999, music channel etc has taken pride in giving musical entertainment from Hindi Cinema and Hindi Pop in abundance. Like many other music channels etc Music never tried to project itself as a propagator of English albums. So like many

others, etc Music was never alienated from masses. And like many others etc Music never had to change its successful Mantra of programming mix. etc Music is still airing Hindi Film and other Hindi Music.

etc Hindi is musical entertainment channel with music constituting more then 98% of the programming content and is free to air digital channel. etc is watched by more then 30 million households.

For more information contact:

Neelam Gupta

Corporate Communication

ETC Networks Ltd

Tel: 022 - 2673 2033-7

Email: corpcomm@entertainmenttv.com

etc_music@yahoo.co.in

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