Television

'SMS UR way 2 Stardom' through ETC

Mumbai October 3, 2005: You have stars in your eyes? You would rather to be inside the television screen rather then in your drawing room watching it? You want your share of glamour and limelight?? You want to anchor a show on TV? Then what are you waiting for? Pick up your mobile phones and get started. Just remember to SMS it to 7575 because ETC has decided to get its viewers out of their drawing rooms and on their Television Screen in its popular song request programme ‘Show My Song - SMS 7575’. And this slice of fame will come to the viewer of ETC without going through the pains of so many selection rounds.

The winning popular programme ‘SMS 7575 - Show My Song’ now has a special segment called “the SMS of the Day” wherein in every episode a special message will be selected and the sender will be spoken to on the telephone during the show. And it only keeps getting better. If the same person’s message is selected a SECOND TIME as “the SMS of the Day” IN THE SAME MONTH then the viewer will be called on the set as a special guest to co- host the show with our pretty teen singer host Akriit Kakar.

Rules of this are very simple. All the viewer needs to do is type “ETC SMS”, then leave a space, type their request with name of the film and SMS it to 7575 along with their name and number. This song can be their favorite number or they can dedicate it to their loved ones or a friend. They may even send a joke. Viewers can add some witty, mushy, silly, creative or topical message to the request that is unique and outstanding.

In this procedure, decision / selection of ETC shall be final and binding on the contestants. Criterion for selecting the winner for the day rests solely with ETC Networks Ltd. as per the pre-decided rules and regulations.

As the pioneer Bollywood centric channel, ETC had always taken pride in taking Bollywood into the drawing rooms of its viewers. Now ETC is bringing the viewer into the television sets.

ETC is a music based entertainment channel with music dominating more than 98% of the programming content. In all India markets, ETC enjoys the largest reach amongst all the music channels. ETC is watched by more then 35 million households.

For more information contact:

Neelam Gupta

Corporate Communication

ETC Networks Ltd,

Tel: 022 - 26732033-7

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