Television

Lila Poonawalla on Sony's Fair & Lovely Shikhar

Mumbai 18th October: Tune into your television sets this Sunday at 12:30 p.m. on Sony Entertainment Television and watch Fair & Lovely Shikhar as hostess Pooja Ghai Rawal speaks to Lila Poonawalla- the founder of Lila Poonawalla Foundation.

This program is an initiative by Fair & Lovely, India’s largest skin cream brand. The serial aims to explore the inspiring stories of women achievers who have overcome all obstacles with their strong will and positive attitude and “changed their destinies”.

The founder of Lila Poonawalla Foundation (LPF), Lila Poonawalla has many firsts to her credit. She was the first female mechanical engineering student of Government College of Engineering, Pune. The first lady Managing Director of a reputed multinational company in India and also the first MD to bring Union leaders to write their communiqué in the annual report and with her desire to promote education among women she established the Lila Poonawalla Foundation(LPF) which provides deserving young girls with financial assistance for future Education.

Lila Poonawalla looks forward to making an enduring contribution towards cultivation of excellence in education.

Says Mr. Ashok Venkatramini, Vice President, Skin- Hindustan Lever Limited, “Fair & Lovely Shikhar is a salute to all the women who have, despite all odds, with their courage and determination achieved great heights, pursued their dreams to change their destinies. All the guests showcased in the serial are the face and spirit of Indian women. We want to, with Fair & Lovely Shikhar inspires the viewers to realize their dreams and ambitions and follow them to attain success”.

For more information on Shikhar visit www.fairandlovelyfoundation.com.

Speaking on show Mr. Tarun Katial, Executive Vice-President, Sony Entertainment Television said, “The channel has always brought the viewers’ attention through various initiatives on social issues of the society. The channel now presents a talk show, which will focus on the heart and soul of India – ‘Women’. Fair & Lovely Shikhar is a unique concept based on a real life scenario of women from various walks of life that will inspire our viewers. With Fair & Lovely Shikhar, we also aim to introduce the audience to Sunday afternoon viewing.”

About the Fair & Lovely Foundation

The Fair & Lovely Foundation is an initiative from Hindustan Lever Limited. The Foundation seeks to Empower Indian women to change their destinies through Education, Career Guidance and Skill training. Comprising of an advisory body of leading women and professionals, this foundation has undertaken various projects and initiatives in keeping with its vision of empowering women.

Visit www.fairandlovelyfoundation.com for more details on projects.

For further information contact:

IPAN

Devika Modak

devika.modak@ipan.com

About Sony Entertainment Television: Sony Entertainment Television (SET) India, India’s No. 2 general entertainment television channel, is backed by Sony Pictures Television International (SPTI). Its channels include Sony Entertainment Television, MAX, SAB TV, AXN and ANIMAX.

Launched in October 1995, Sony Entertainment Television is a Hindi general entertainment channel, focused at providing quality and innovative entertainment to viewers across India. Over the years, the channel has created significant marquee properties through an impressive line up of programs ranging from the light hearted to the supernatural, exploring various genres complimented by an explosive mix of glamorous events and Bollywood blockbusters. Known for its innovative concepts and exciting formats, Sony Entertainment Television has been providing strong platforms for over 700 brands to reach over 38 million households in India. In addition, Sony Entertainment Television is also available in US, UK, Africa, Middle East, Europe, Canada, Australia, New Zealand, Singapore, Pakistan, Nepal, Bangladesh, Maldives, Malaysia and Indonesia.

Sony Entertainment Television is a part the network of channels distributed by TheOneAlliance - a joint venture between SET India Pvt. Ltd. and Discovery Communications India. Other channels in TheOneAlliance network include MAX, Discovery, Discovery Travel & Living, SAB TV, MTV, Animal Planet, AXN, ANIMAX, NDTV 24X7, NDTV India, NDTV Profit, NICK and Ten Sports.

You can download our releases from http://www.setindia.com/press.htm. For further information on Sony Entertainment Television, please log onto http://www.setindia.com

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