LG Electronics Launches Unique Cooling Experience ‘Whisen’ Shoppe at Mumbai

Mumbai, Ocobter 18, 2005.…LG Electronics India, the Consumer Durables major, today announced the opening of it’s exclusive outlet for it’s Hi End range Of Air conditioners ‘Whisen’ at Mumbai. The exclusive outlet located in Mahim will showcase the complete range of Whisen high-end models of air conditioners for the convenience of the customer. The models on display would include high-end models, Telesmart, Twin Power System, 3-way surround cool Window Air Conditioner, Art Cool, Floor standing and Mirror Splits.

Announcing the opening of the new outlets, Mr Moon B Shin, Deputy Managing Director,LG Electronics Pvt Ltd., said that, ” The launch of ‘Whisen’ Shoppes is yet another initiative to address the needs of customers across the entire spectrum. Our state-of-the-art R&D facility and the best in class engineers have rolled out this new range that reinforces our leadership in technology and design innovation “

Mr Vishaal Dutta , Regional Manager, Maharashtra & Goa said,”

Maharashtra has always been an important market for us. It has always shown an enthusiastic response to all our products. We are aiming at sales worth Rs 333 crores during the current festive season from this region.”

Currently LG has 13 Whisen Shoppes across the country and plans to open 9 more by this year-end to bring the total to 20 Whisen Shoppes. These exclusive Shoppes would showcase the premium range of air conditioners as well as offer a unique shopping experience to the customer.

The services at the Whisen Shoppe would be customized keeping in mind the individual needs of the each customer. For example, if a customer purchases an Art Cool air conditioner and wants his family portrait on the front of the air conditioner, the LGEIL exclusive outlet will provide the tailor made services to accommodate the customer’s need for customer delight.

Elaborating on the Whisen Store concept, an elated Mr Shin added, “The outlets would be a different shopping experience for the customer, as it will give them an altogether premium buying experience sans the clutter.

Also it will cater to the needs of Niche segment looking for a customized product. “

About the Whisen range

The Whisen range of air conditioners has been developed from the realisation that the market is not homogeneous and that every consumer has a different need that needs to be catered to. Therefore, LG has launched a premium range of air conditioners to cater to that target audience. A marvel in design, Whisen-range of air-conditioners is ideally suited to match sophisticated interiors. This range of air- conditioners is armed with technology enabled intelligent features like Tele control and Energy Efficient Compressors that make for minimum power consumption and higher cooling efficiency.

As a part of the Whisen range, LG in a bid to revolutionize the face of air-conditioning in India showcased its state of the art ‘Telesmart’ – India’ first AC range to offer a unique feature – an AC that can be operated from anywhere with a pre-programmed telephone/mobile phone number with specific codes to initiate different functions.

The Whisen range also includes the Twin Power Cooling System (TPS) and the revolutionary 3-way window Air Conditioner. The TPS is equipped with twin compressors that can be put in use depending upon the room occupancy. While the 3-way window Air Conditioner is a 1-ton AC with 3-D airflow technology made possible because of a unique blower that gives the additional advantage of 3-way cooling. This enables uniform cooling throughout the room, reducing compressor running time and resulting in energy conservation.

About LG Electronics India Pvt. Ltd.

LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. One of the most formidable brands in the consumer durable and home appliances segment, LGEIL has an impressive portfolio of Colour Televisions, Washing Machines, Air-Conditioners, Microwave Ovens, Refrigerators (Direct Cool and Frost Free), PCs, Vacuum Cleaners, Audio Systems, DVDs, PDPs, optical storage devices, Laptops and GSM mobile phones. In India for over eight years, LG has earned a premium brand positioning due to its superior quality, high product performance, revolutionary technological delivery and warm service. LG is the acknowledged trendsetter for the consumer durable industry in India with the fastest ever nationwide reach, latest global technology and product innovation.

LGEIL has achieved a turnover of Rs 6500 crore in 2004 and aims to be a USD 10 Billion company by 2010, with an investment of USD 250 million allocated over the next five years to the Indian market. LGEIL’s first manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The new and second Greenfield facility of LG Electronics India located at Ranjangaon, Pune has the capacity to manufacture Color Televisions, Air Conditioners, Refrigerators, Washing Machines ,Microwave Ovens and Color Monitors and is operational since October last year . LGEIL also plans to produce 20 million mobile handset units by 2010 at this new state-of-the-art facility – This is India’s first mobile phone manufacturing unit.


Janice Goveas

Hanmer & Partners Communications Pvt. Ltd.

98193 16878

3rd Floor, Rehem Mansion I

42, Shahid Bhagat Singh Road

Colaba, Mumbai 400 001, INDIA

Tel: +91-22-56335969

Fax: +91-22-56335979


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