LG Electronics Launches Unique Cooling Experience ‘Whisen’ Shoppe at Mumbai

Mumbai, Ocobter 18, 2005.…LG Electronics India, the Consumer Durables major, today announced the opening of it’s exclusive outlet for it’s Hi End range Of Air conditioners ‘Whisen’ at Mumbai. The exclusive outlet located in Mahim will showcase the complete range of Whisen high-end models of air conditioners for the convenience of the customer. The models on display would include high-end models, Telesmart, Twin Power System, 3-way surround cool Window Air Conditioner, Art Cool, Floor standing and Mirror Splits.

Announcing the opening of the new outlets, Mr Moon B Shin, Deputy Managing Director,LG Electronics Pvt Ltd., said that, ” The launch of ‘Whisen’ Shoppes is yet another initiative to address the needs of customers across the entire spectrum. Our state-of-the-art R&D facility and the best in class engineers have rolled out this new range that reinforces our leadership in technology and design innovation “

Mr Vishaal Dutta , Regional Manager, Maharashtra & Goa said,”

Maharashtra has always been an important market for us. It has always shown an enthusiastic response to all our products. We are aiming at sales worth Rs 333 crores during the current festive season from this region.”

Currently LG has 13 Whisen Shoppes across the country and plans to open 9 more by this year-end to bring the total to 20 Whisen Shoppes. These exclusive Shoppes would showcase the premium range of air conditioners as well as offer a unique shopping experience to the customer.

The services at the Whisen Shoppe would be customized keeping in mind the individual needs of the each customer. For example, if a customer purchases an Art Cool air conditioner and wants his family portrait on the front of the air conditioner, the LGEIL exclusive outlet will provide the tailor made services to accommodate the customer’s need for customer delight.

Elaborating on the Whisen Store concept, an elated Mr Shin added, “The outlets would be a different shopping experience for the customer, as it will give them an altogether premium buying experience sans the clutter.

Also it will cater to the needs of Niche segment looking for a customized product. “

About the Whisen range

The Whisen range of air conditioners has been developed from the realisation that the market is not homogeneous and that every consumer has a different need that needs to be catered to. Therefore, LG has launched a premium range of air conditioners to cater to that target audience. A marvel in design, Whisen-range of air-conditioners is ideally suited to match sophisticated interiors. This range of air- conditioners is armed with technology enabled intelligent features like Tele control and Energy Efficient Compressors that make for minimum power consumption and higher cooling efficiency.

As a part of the Whisen range, LG in a bid to revolutionize the face of air-conditioning in India showcased its state of the art ‘Telesmart’ – India’ first AC range to offer a unique feature – an AC that can be operated from anywhere with a pre-programmed telephone/mobile phone number with specific codes to initiate different functions.

The Whisen range also includes the Twin Power Cooling System (TPS) and the revolutionary 3-way window Air Conditioner. The TPS is equipped with twin compressors that can be put in use depending upon the room occupancy. While the 3-way window Air Conditioner is a 1-ton AC with 3-D airflow technology made possible because of a unique blower that gives the additional advantage of 3-way cooling. This enables uniform cooling throughout the room, reducing compressor running time and resulting in energy conservation.

About LG Electronics India Pvt. Ltd.

LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. One of the most formidable brands in the consumer durable and home appliances segment, LGEIL has an impressive portfolio of Colour Televisions, Washing Machines, Air-Conditioners, Microwave Ovens, Refrigerators (Direct Cool and Frost Free), PCs, Vacuum Cleaners, Audio Systems, DVDs, PDPs, optical storage devices, Laptops and GSM mobile phones. In India for over eight years, LG has earned a premium brand positioning due to its superior quality, high product performance, revolutionary technological delivery and warm service. LG is the acknowledged trendsetter for the consumer durable industry in India with the fastest ever nationwide reach, latest global technology and product innovation.

LGEIL has achieved a turnover of Rs 6500 crore in 2004 and aims to be a USD 10 Billion company by 2010, with an investment of USD 250 million allocated over the next five years to the Indian market. LGEIL’s first manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The new and second Greenfield facility of LG Electronics India located at Ranjangaon, Pune has the capacity to manufacture Color Televisions, Air Conditioners, Refrigerators, Washing Machines ,Microwave Ovens and Color Monitors and is operational since October last year . LGEIL also plans to produce 20 million mobile handset units by 2010 at this new state-of-the-art facility – This is India’s first mobile phone manufacturing unit.


Janice Goveas

Hanmer & Partners Communications Pvt. Ltd.

98193 16878

3rd Floor, Rehem Mansion I

42, Shahid Bhagat Singh Road

Colaba, Mumbai 400 001, INDIA

Tel: +91-22-56335969

Fax: +91-22-56335979


Latest Reads
Focus Group to launch Kannada news channel

Focus Group is now focusing on south India with its upcoming news channel Focus TV Kannada News.

Television TV Channels News Broadcasting
Panchal helps Star Bharat top Hindi GECs across genres

Optimystix Entertainment’s Indian comedy sitcom Kya Haal Mr. Panchal on Star India’s FTA Hindi GEC Star Bharat has been amongst Broadcast Audience Research Council of India’s (BARC) weekly list of top-five Hindi GEC programmes in the HSM markets, more so during primetime. In week 49 of 2017:...

Television TV Channels Viewership
&Privé HD celebrates the birthday of the Steven Spielberg

&Privé HD, the English movie channel, presents Club Privé: Spielberg Edition – a curation of five of Spielberg’s best movies exploring different sides of human emotions. The special will air from 18 to 22 December at 11 pm only on &Privé HD.

Television TV Channels English Entertainment
Green Gold’s golden Mumbai launch

MUMBAI: Green Gold Animation is all set to hit the green running with its new offshoot Golden Robot. The Rajiv Chilaka-run animation outfit has been wowing everyone with its deals for animation series with both Netflix and Amazon Prime.  But the occasion this time was the celebration of the launch...

Television Production House Film Production
Gujarat elections boost news channel ratings as Republic continues to lead English News

BENGALURU: Rahul Gandhi’s shenanigans and Narendra Modi’s sudden and unexpected belligerence at rallies leading up to the Gujarat state assembly elections have resulted in bolstering sagging news viewership, especially for the English news genre. According to Broadcast Audience Research Council of...

Television TV Channels News Broadcasting
Sunny Leone in Discovery JEET’s show Man Vs Wild

Sunny Leone will be displaying her adventurous side as host of the mega-popular survival series Man Vs. Wild. The iconic series will telecast in Hindi on the soon-to-be-launched GEC Discovery JEET. The new GEC will premiere in the second week of February 2018 and the series will feature the...

Television TV Channels GECs
Times Now appoints Sujeet Mishra as marketing head

Times Network, part of India’s media conglomerate, The Times Group today announced the appointment of Sujeet Mishra as head of marketing, Times Now.

Television TV Channels People
Experience space with BBC's new VR experience

The BBC is giving you a chance fly. Home - A VR Spacewalk is an interactive virtual reality (VR) experience launched today for the HTC Vive and the Oculus Rift, and is available to download for free via the Steam Store and the Oculus Store.

Television TV Channels Factual & Documentary
Sony BBC Earth presents the Best of 2017

Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18 December 2017, every night at 7 pm and 11 pm.

Television TV Channels Factual & Documentary

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories