ETC ties up with Salmaan starrer 'Kyon Ki...Its Fate'

Mumbai October 15, 2005: Bunty Aur Bubli was a success. 'No Entry' is a success. 'Inner World and Outer World of Shah Rukh Khan' is definitely a success. And they all have ETC in common. Now Bollywood Ke Liye successful and Bollywood Ka Apana channel ETC is holding the PREMIER of Priyadarshan's 'Kyon Ki..Its Fate...' exclusively.

'Kyon Ki..Its Fate' is a turbulent love story produced by Orion & MAD Films, directed by Priyadarshan and stars Salman Khan, Kareena Kapoor, Rimi Sen, Jackie Shroff and Om Puri.

So if you are a fan of Salman Khan and Kareena Kapoor or love Rimi Sen, Jackie Shroff and Om Puri and you want to watch the Premier of their latest film with them, then watch the fun unfold on ETC. You can win couple passes to be part of fun and entertainment galore at the premier and meet the stars in person.

All one needs to do is watch the contest details on ETC and SMS the correct answer to 7575.

Some lucky ones will also get the chance to DINE IN STYLE with their favorite stars. ETC believes in direct interactivity with its viewers.

So beginning from October 22nd 2005, ETC is taking a special Road Show to four cities Mumbai, Ahemdabad, Jaipur and Delhi. Each city will have a two day interactive session of games and quizzes thru this colorful float. Participants stand to win passes to the premier. There are host of many other prizes too to win.

Rules to enter are simple. To be eligible all one needs to do is just be there and participate in the games and quizzes. On DAY Two of each City, one star from the film will reach the town to pull out the names of two lucky winners. Winners will get a chance to watch the exclusive Premier of star studded 'Kyon Ki..Its Fate' with its star cast on Tuesday 1st November 2005 in Mumbai.

Commenting on this association Mr. Vikas Gupta- Director Finance ETC Networks Ltd says, "ETC is defacto platform for Hindi films and music industry.

In this six year old association we have been giving various and unique platform to the industry. Holding the premiers for film fraternity is yet another step to strengthen this relation."

ETC is telecasting exclusive special interviews with lead star cast. Kareena Kapoor will appear as ETC Haseena on Tuesday 25th October 7.30 PM while Salman Khan will be seen as Super Mard on ETC on Tuesday 25th October at 8.00pm.

An entertaining exclusive show of the Premier will be showcased in ETC BADA PARDA on Tuesday 8th November 2005.

ETC is a music based entertainment channel with music dominating more than 98% of the programming content.

In all India markets, ETC enjoys the largest reach amongst all the music channels. ETC is watched by more then 35 million households.

For more information contact:

Neelam Gupta - 9820070564

Corporate Communication

ETC Networks Ltd,

Tel: 022 - 26732033-7

Email: &

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