Samsung unleashes 'Fungama Offer'

New Delhi, November 21, 2005: Digital technology leader, Samsung has announced the launch of the Samsung "Fungama Offer" to promote high-end optical drives. This offer entitles consumers to specific infotainment packs on purchase of Samsung CDROM, CDRW, DVDROM, COMBO & DVDRW. The Program is valid from 16th Nov till stock lasts. The details of the infotainment pack being made available with every purchase of Samsung OMS is as follows:

CDROM 1 game CD free in a single shrink wrapped CD case
DVDROM/ CDRW 2 game CDs free in a single shrink wrapped CD case

1 Game DVD

2 Educational DVDs

1 Music DVD
DVDRW 2 Movie DVDs

2 Games

2 Educational DVDs

1 Music DVD

2 Blank Recordable DVDs

"Fungama offer" encourages consumers to make transition to high-end OMS by giving them a strong value proposition for purchase of High end Optical drives. Further, consumers greatly benefit from this offer by not only getting a value addition on their OMS purchase, but by getting a chance to experience the advantages of DVDs as a media for storing, viewing and sharing digital content.

States Harry Ahn, GM-IT, Samsung India, "Samsung Fungama offer is expected to develop and grow the market for high end OMS as well as enhance consumers interest towards using Samsung OMS products ."

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2004 parent company sales of US$55.2 billion and net income of US$10.3 billion. Employing approximately 113,000 people in over 90 offices in 48 countries, the Company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips and TFT-LCDs.


Pallavi Das

Integral PR/ Samsung India

7th & 8th Floor, IFCI Tower 61,

Nehru Place

New Delhi - 110019

Tel - 51511234 -2580

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