Television

Star Gold shines gold; the number one Hindi movie channel

November 16, 2005: Star Gold has been ranked as the Number 1 Hindi Movie channel as per the latest TAM data. With an all day channel share of 4.7 per cent, Star Gold has over taken SET MAX (4.5 per cent) and Zee Cinema (4.5 per cent) as per the latest TRPs from TAM (Week 45 CS 4+ HSM).

Star Gold has risen to the Number one position on the back of its spectacular line of the new movies in the Diwali week.

Star Gold saw the recent line-up for Jabardast Janamdin, Film Festivals of SRK wherein it played all the favorite SRK tittles along with the Inner and Outer World Documentary of King Khan, Hulchul, Vaada.Some of the blockbusters that have been aired on Star Gold are Swades, Black, Hulchul, Vaada, Silsilay, Main Hoon Na and the expected line-ups are Elaan, Viruddh and Paheli.

The channel has changed its strategy in augmenting its library by aggressively acquiring rights for new releases. This strategy has paid off very well for the channel. It has secured complete denomination over the competition with movies Swades and Hulchul.

Ajay Vidyasagar, Executive Vice-President, Marketing, Star TV, commented, ?The success of Star Gold can be attributed to the big movies premiere, innovative marketing strategy and its reach to the newer towns by going all out in aggressive promotion?.

Apart from being the Number 1. Hindi Movie channel, Star Gold, has also become the Number 2 Channel in the Hindi Entertainment space being only after Star Plus with the channel share of 4.7 (Star Plus ? 15.8; Max 4.5; Zee Cinema 4.5; Sony 3.6; Zee 3.6; Star One 2.4; Sahara One 2.2).

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