Television

Singapore students bag Electrolux Design Lab 2005 Award

STOCKHOLM, Sweden, Nov. 14, 2005 -- Electrolux (ELUX), today presented its third Design Lab Award to Airwash, a waterless washing unit. Students from leading schools of design in over 88 countries participated in the competition. Entries were received by more than 3,000 students in all continents, all competing to create the most outstanding new appliance concept for the home of 2020.

The winner, Airwash, is a waterless washing unit that utilizes negative ions, compressed air and deodorants to clean clothes. Its form is inspired by the waterfall, nature's negative ion generator. Airwash eliminates the need for detergent and water. By using atmospheric air and negative ions -- a natural cleansing agent -- it fights dirt and bacteria with nature's own weapon. It is designed to be placed anywhere in the home, not only in the laundry area. The simple user interface "floats" to wherever on the appliance the user wants.

The jury selected Airwash as the winner because of its intuitive, ecological and beautiful design. Airwash also does away with the expensive, time consuming task of going to the dry cleaner.

The Electrolux Design Lab 2005 project kicked off in June, when students were challenged via www.designboom.com to develop new appliance solutions for the future based on satisfying evolving consumer needs and trends. The concepts targeted specific research-identified consumer segments such as "those seeking extra time and ease of use" and "those seeking appliances that reflect their lifestyle with extraordinary design and features." The students used observational research techniques for input and inspiration.

Participating students from design institutions in over 88 countries, including Australia, Colombia, Canada, India, Japan, South Africa, Sweden, the US and Portugal were judged on the following criteria:



-- Does the concept appliance solve the consumer's needs as

identified by the research?

-- Does the concept appliance create a "wow" effect, as well as

appeal emotionally and intuitively?

-- Does the concept appliance correspond to the Electrolux

brand identity -- innovative, trusted solutions for an

easier and more enjoyable life?

-- Is technology, including that from other product areas,

creatively applied?

A jury of international design professionals gathered in Stockholm to judge the individual design presentations and select the most outstanding concepts.

The jury included:

-- Paula Antonelli, curator at the Department of Architecture and Design at The Museum of Modern Art in New York

-- Johnny Grey, architect and one of the most unique and influential kitchen designers in the Western world

-- Ilse Crawford, a creative director who has set new directions in design for more than a decade

-- Mark Armstrong, an industrial designer who is Managing Director and one of the founding principals of Blue Sky Creative

-- Raul Pires, head of exterior design for the U.K. car manufacturer Bentley

-- Henrik Otto, Senior Vice President of Global Design at Electrolux who leads an organization of 200 at six major design centers worldwide

-- Cathy Huang, CEO and founder of China Bridge International (CBI), the first Design Management Company in that country

Second place in the competition went to "Flavor of Sunshine" from students at Zhejiang University, China. Third place went to "Happy Feet" from students at Korea University of Technology and Education in South Korea.

Images of the concept appliances can be found at: http://www.electrolux.com/imagebank

For more information about The Electrolux Design Laboratory 2005, visit the Web site at http://designlab.electrolux.com.

For video clips in broadcast quality, please contact Emalee Mandl, +46 70 881 2254.

The Electrolux Group is the world's largest producer of powered appliances for kitchen, cleaning and outdoor use, such as refrigerators, washing machines, cookers, vacuum cleaners, chainsaws, lawn mowers, and garden tractors. Every year, customers in more than 150 countries buy more than 55 million Electrolux Group products for both consumer and professional use sold under famous brands such as AEG, Electrolux, Zanussi, Frigidaire, Eureka and Husqvarna. In 2004, Electrolux had sales of SEK 121 billion and 72,000 employees.

This information was brought to you by Waymaker http://www.waymaker.net The following files are available for download: Click here

Contact::

Electrolux

Margaretha Finnstedt-Moller

+46 70 678 6158

Electrolux Press Hotline

+46 8 657 6507

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/fox.jpg?itok=qeI4K472
Comcast drops bid for 21st Century Fox assets, cedes prize to Disney

The fierce bidding war between Comcast and Disney has finally ended with the former dropping out of the race to gobble up the prized 21st Century Fox assets. Comcast will now shift its focus towards sealing the Sky deal.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/manish.jpg?itok=C8nj-8lv
ZEEL elevates Manish Aggarwal as business head of Zee5 India

In a recent development, Manish Aggarwal has been elevated as business head of Zee5 India, the OTT platform of Zee Entertainment Enterprise (ZEEL).

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/sun.jpg?itok=WiSZrCfI
Sun Life enters Tamil market in BARC week 28

Sun Life, the movie channel by Sun TV Network came as a new entrant this week after Broadcast Audience Research Council (BARC) released its ratings for week 28.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/colors.jpg?itok=MxJ0xDqt
Colors Gujarati to launch a dance reality show ‘Naach Maari Saathe’

Colors Gujarati is all set to bring a dance show named Naach Maari Saathe. The show which will hit the small screen from 23 July will have Hitu Kanodia, Vyoma Nandi and Neerav Bavlecha as the judges.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/zee.jpg?itok=EWutot3J
Brahmagantu’s Gundamma to emerge on Zee Kannada’s DKD

Zee Kannada, creating the best entertainment programmes, has become a household name for quality entertainment.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/aaj-tak.jpg?itok=HpO81NsY
BARC Week 28 : Aaj Tak leads Hindi news genre

The Broadcast Audience Research Council data for week 28 showed Republic TV continuing to dominate the English news genre, whereas Aaj Tak led in Hindi genre. Meanwhile, News Nation stepped down to fourth position in Hindi news genre.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/kum.jpg?itok=LjXpL4vc
Zee Anmol maintains lead in Hindi GEC (U+R) in BARC week 28

Zee Anmol retained its leadership position in Broadcast Audience Research Council (BARC) data for week 28 of 2018 in the Hindi GEC (U+R) market.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/naysar.jpg?itok=qMIf9dJC
B4U motion pictures welcomes Naysar Shah as Vice president - marketing & distribution (film division)

B4U Motion Pictures is thrilled to welcome on board Naysar Shah to the UK head office who has been appointed as Vice President of Marketing and Distribution for the Film Division.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/star-vijay.jpg?itok=I5oEbVCf
Star Vijay launches new game show 'Divided'

MUMBAI: Star Vijay, a Tamil general entertainment channel by Star TV, is all set to launch a game show named Divided on 21 July. This show will be hosted by Neeya Naana debate show fame, Gobinath and will be on air every weekend at 8 pm.

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories