Television

CNBC-TV18 announces Emerging India series for Small and Medium Enterprises

Mumbai, November 11, 2005: CNBC-TV18?s Emerging India Awards 2005-06, presented by ICICI Bank, was launched today at New Delhi. The ?Emerging India Awards?, recognizes the best sustainable Value Creators among SMEs in the country. Indian SMEs having a net worth of a maximum of Rs 75 crores are eligible for entry to the awards. The Emerging India initiative has been powered by CRISIL, India?s premier credit rating agency.

CNBC-TV18?s Emerging India initiative has been acknowledged by SMEs, the government of India as well as the Finance Minister as a benchmark initiative; one that aims to recognize and support the growth of SMEs in India. Over the last 2 years, this initiative has gathered momentum and has seen extensive participation from SMEs across India from different sectors. In its first year, the Emerging India Awards saw more than 5000 small and medium sized enterprises participate by way of nominations.

As a prequel to the Emerging India Awards 2005-06, Emerging India Forums have been touring the country once again as a platform for SMEs to voice their views. After its initial success in Hyderabad, these forums will also be held in New Delhi, Pune and Kolkata. The series also comprises of shows on CNBC-TV18, anchored by Vivek Law. These shows raise important issues related to SMEs; be it on the policy front or issues related to technology, global markets, competitiveness etc. The theme of the current year?s initiative is ?Gearing Up for the Next Level? where the accent is more on strategies and support that will help SMEs face the challenges of a rapidly integrated world market.

The Emerging India Awards will follow a three-stage evaluation process beginning November 2006. The first stage begins with SMEs nominating them using the nomination forms available across ICICI Bank Branches and also on www.moneycontol.com/cnbc/emergingindia. The second stage involves detailed evaluation of financials as well as other parameters of top 25 entries and 3 SMEs in each category are short listed for the third stage. The third and final stage is a jury-based evaluation comprising of eminent industry leaders and experts along with CRISIL representatives.

Two new award categories have been instituted in addition to the existing ones in the Emerging India Awards 2005-06. These are Women Entrepreneur of the Year and the Most Promising ?Small? Enterprise of the Year. The Awards will be held in the period Feb-March 2006.

The awards would be given away on a countrywide basis in ten different

categories:

1. Auto, Ancillaries and Engineering

2. Pharma & Chemicals

3. FMCG, Food & Agri-Business

4. Gems & Jewellery

5. Textiles & Apparel

6. Information Technology, Communications and Entertainment (ICE),

IT enabled Services (ITeS)

7. Infrastructure

8. Travel & Tourism

9. Retail Trade

10. Commodity Traders and Others

CNBC-TV18?s Emerging India Awards are presented by ICICI Bank. The Awards are powered by CRISIL. Air India and tradeindia.com are associate sponsors of the initiative. Moneycontrol.com powers the online registration process as well host the micro site for the initiative.

Participation is free and application forms are available at any of the

ICICI Bank branches or online on ww.moneycontol.com/cnbc/emergingindia.

Speaking on the occasion, Mr. V. Vaidyanathan, Head ? Retail Business, ICICI Bank, said,? ICICI Bank is proud to have partnered along with CNBC- TV18 to launch the Emerging India Awards-

India's FirstAwards for recognising the achivements of SME's.With the launch of the initiative last year, the awards are today reckoned as benchmark for excellence giving due recognition to SME's?

Commenting on this initiative, Mr. Haresh Chawla, CEO, CNBC TV18, said ?Feedback from SMEs across the country has encouraged us to come back stronger this year. We believe that CNBC-TV18 has been able to, in its own small way, contribute to the development of this important segment of the Economy. We are proud to partner ICICI Bank in this initiative and hope that they will continue to play a pivotal role in supporting the growth of the SME sector. Besides recognizing the best SMEs in different sectors, the Emerging India Awards have been instrumental in helping create benchmarks in a relatively un-organized space. This we believe will help address some key issues affecting SMEs: improved credit flow, access to technology and most importantly, access to quality talent ? three of the most important concerns raised by SMEs across India.?

Mr. D Thyagarajan, Director-SME Rating, CRISIL Limited, said ?SME's play a vital role in keeping cost levels in the economy low. CRISIL will do all it can to encourage a sector that is so critical for India's cost competitiveness.?

About CNBC-TV18:

CNBC-TVI8 is India's No.1 business medium. CNBC-TV18 is the undisputed leader in the business. The channel's benchmark coverage extends from corporate news, financial markets coverage, expert perspective on investing and management to industry verticals and beyond. CNBC-TV18 has been constantly innovating with new genres of programming that helps make business more relevant to different constituencies across India. CNBC-TV18 is currently available in over 26 million households in India

About ICICI Bank

ICICI Bank, India?s second largest bank, provides a broad spectrum of financial services to individuals and companies. ICICI Bank today

services a growing customer base of more than 10 million customer

accounts through a multi-channel access network including over 780

branches and extension counters, over 2000 ATMs and telephone, mobile and Internet banking (www.icicibank.com).

SME banking is a high growth area for ICICI Bank. ICICI Bank?s Small Enterprises Group is focused on providing complete banking solutions to SMEs including term loans, working capital, trade finance and transaction banking services. These services are provided by a dedicated team of over 500 professionals spread across 100 cites. The Bank leverages its network of over 780 interconnected branches and strong technology platform to provide state-of-the-art customized banking solutions to the SMEs. Some of its widely accepted products in the SME space are the Roaming Current Account which provides the convenience of anytime -anywhere banking and the Channel Finance facilities for meeting the financing needs of the channel partners of its corporate customers ICICI Bank has pioneered innovative credit-evaluation techniques, which goes beyond just the evaluation of SME firm?s financials and involves deep understanding of the SME business and the industry. This approach has substantially improved turnaround time for its customers. ICICI Bank?s SME business has grown substantially over the past few years. The total assets (including fund and non- fund facilities) and liability business of the bank in the SME space stands at over Rs.13, 500 crores.



About CRISIL

CRISIL is India?s leading Ratings, Financial News, Risk & Policy

Advisory Company. CRISIL leverages its core strengths of credibility and analytical rigour to deliver opinions and solutions that help clients

mitigate and manage their business and financial risks, make markets

function better, and help shape public policy. CRISIL supports these

through its unique width of product and service offerings. CRISIL is an

associate of S&P worldwide.

For further press queries please contact:

Lorraine Correa

Hanmer & Partners Communications Pvt. Ltd.

3rd Floor, Rehem Mansion I

42, Shahid Bhagat Singh Road

Colaba, Mumbai 400 001, INDIA

Tel: +91-22-56335969/55524600

Fax: +91-22-56335979

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