MAM

Samsung launches mega channel promo 'Umeed Se Tiguna'

New Delhi, November 10, 2005: Digital technology leader, Samsung has announced the launch of their biggest-ever Channel Promotion called Samsung "Umeed Se Tiguna", where you get a chance to win three times (Scratch Card + Gift + Samsung Dollars).

This Program seeks to reward System Integrators all across the country. Further, it plans to retain its No.1 position in the Volume business categories of CDT Monitors.

The Program is valid on all Samsung Color Monitors purchases made by SI Partners. It seeks to incentivise the SI Partners and offer greater value on purchase of Samsung products. The Program is valid for a period of 8 weeks - from Nov 3rd to Dec 31st, 2005.

Gifts worth Rs 2.5 Crores are being given away by the Company as part of the Promo. The Gifts that can be redeemed basis the points collected range from Hyundai Santro car, trip to Amsterdam or Bangkok to Samsung's leading technology products like 42" Projection TVs, 32" Samsung LCD TVs, Home Theatres, Samsung Split AC, to Microwave oven, DVD Players and attractive Timex Watches.

To qualify for participation in this Scheme, the SI Partner needs to purchase at least 3 CDT Monitors from Samsung Star Elite Partners between November 3rd & 14th, 2005. Only partners who qualify will be able to proceed further in the scheme. Also, the purchases made for qualification will be considered for the Scratch Cards and the "Umeed Se Tiguna" Awards.

In addition to this you can WIN Samsung Early Bird BONUS - special BONUS Points for purchases before November 20th. The Samsung Early Bird Bonus is 25% Bonus Points over the points as per the POINTS Table.

States Mr. Harry Ahn, GM-IT, Samsung India, "Samsung has always enjoyed strong relationship with its SI partners. Through this scheme we will like to reward our SI partners for their future support. Further, Umeed Se Tiguna Program will also act as a tool to grow our business in the coming quarter."

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2004 parent company sales of US$55.2 billion and net income of US$10.3 billion. Employing approximately 113,000 people in over 90 offices in 48 countries, the Company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips and TFT-LCDs.

For further information please contact:

Ruchika Batra

Corporate Communications

Samsung India Electronics Limited

ruchika.b@samsung.com

Ruhee Dhar / Pallavi Das

Integral PR Services

ruhee@integralpr.com / das.pallavi@gmail.com

9818102377 / 9810712429

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