Television

'World Bhangra Concert' in Dubai on 10 November promoted by Brilliant Entertainment Networks

Leading singers like Bombay Rockers, Stereo Nation, Daler Mehndi, Sukhwinder are to perform in Dubai.

New Delhi November 7, 2005?Brilliant Entertainment Networks, a leader in the entertainment industry today announced the launch of the Second World Bhangra Concert. The Concert, the biggest of its kind is scheduled to be held in Dubai on November 10, 2005 at the Dubai Country Club.



The concert will witness some of the biggest Punjabi and Indi-pop music icons like Daler Mehndi, Sukhbir, Rabbi, Stereo Nation, Baba Sehgal, Anamika, Jassi, Mikka, Bombay Rockers, amongst others performing together live to an audience of over 25000 people.

According to Mr. Raman Raheja, Director, Brilliant Entertainment Networks, "In our endevour to create big platforms for Indian music and to take it to new heights and give the Indian music artists a big boost in the International Concerts Industry, we first chose the biggest selling music of India (outside Bollywood)-Punjabi Pop - Bhangra and got together the biggest, most powerful, ever popular and appealing names from the industry on one stage, one show. World Bhangra Concert in May'04 featured 15 of the best names like Daler, Harbhajan, Jassi, Hansraj, Stereo Nation, etc to perform together."

The artists adorned the stage and mesmerized a gathering of 25,000 enthusiasts. The project made big news and featured on front pages of leading newspaper dailies besides making news worldwide with leading news channels covering the same.

Added Mr. Samir Kasal, Director, Brilliant Entertainment Networks, "Seeing the overwhelming success of the project, we decided to make this an annual feature and take it across the globe and zeroed in on Dubai as the first international destination for the same."

" WBC is a mega platform to reach out to the Punjabi music lovers across the world and that's why it gives me immense pleasure to perform in it once more after a huge success of the WBC'04." quoted an excited Daler Mehndi, the king of punjabi pop music. Confirming to Mehndi's views Taz of Stereo Nation said, "It's a great feeling to perform amidst all the Punjabi pop icons which brings me all the way from Indonesia where I have another concert lined up."

The Future of WORLD BHANGRA CONCERT

It will be a brand promoted by Brilliant Entertainment Networks across the world. We plan to extend the brand into music based television content in the immediate future. With the reach of television and satellite network, we plan to reach the Indian community across the globe. Infact,the endevour will be to make the Indian music reach far and wide to different parts of the world through a music album and special videos and DVDs.

As we move on, we intend to create a radio channel under the same brand promoting Bhangra music and artists. It will be a complimenting media for the Bhangra Concerts across the world

With other medias like 3G technologies etc, developing fast, live concerts and performances will be our key focus for promoting it as content.

About Brilliant Entertainment Networks:

Brilliant Entertainment Networks conceptualised in the year 2000 is one of the leading event management delivering a range of entertainment services to various companies. These services include corporate events, retail marketing programs, rural promotions, merchandising, artist management and exhibitions.

Having recently produced some of the biggest concerts that the country has seen, Brilliant Entertainment Networks is today India's biggest Concert Promoting Agency. Right from World Bhangra Concert'04, Mission Dosti'04 and Listen-India Tour'05, all the projects have been widely acclaimed across the country.

Recently they added another feather in their cap by successfully managing the Commonwealth Games Baton Relay for the Government of New Delhi.

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