LG achieves record sales of 4.75 lakh units of CTVs
Turnover exceeds Rs 2100 crores during the festive seaso
Mumbai, December 21, 2005… LG Electronics India Pvt. Ltd.,
the leading consumer durable company in the country, has achieved
a landmark turnover of Rs. 2100 crores during the festive season
this year. The auspicious occasion of Diwali marked a boom in the
sales of every LG product category especially in the colour television
category. LG surpassed sales of 4.75 lakh colour televisions during
the festive season thus recording the highest sales by LGEIL in
this category.
The Flat TVs have had an extraordinary impact on the over all sales
of the colour television segment. The Flat TVs this year have been
exceptionally well received by our customers. We at LGEIL sold 2.73
lakh units of flat TVs and 2.02 units of Normal TV's during the
month of October. We have been able to accomplish such outstanding
numbers in the flat and conventional colour television category
due to the immense faith of our customers in the brand which makes
LG the most preferred brand at all times, through out the year.
An elated Mr. Girish Rao, Vice President - Sales, LGEIL said, "I
am very pleased to announce the remarkable sales target achieved.
This has been possible as a result of the relentless efforts and
dedication of every employee who has strived towards achieving this
goal and the support of our valued customers. It was this faith
reposed in LG by our customers which enabled us to clock sales of
1 million units during the festival season. The results make us
more confident of being able to build on the success and further
augment our growth with more consumer oriented and feature rich
products in exceeding our expectations".
Speaking on the outstanding achievement, Mr. Amitabh Tiwari, National
Head – CTV, LGEIL said, "Our team is well prepared to
face competition within the industry. It is the strength of our
team and our network that we have been able to achieve the landmark
figure. We are way ahead in the Colour television category and have
set a benchmark for the industry to follow. We are elated to have
created history in the color television category by achieving a
turnover of Rs. 392 crores in the month of October. "
*The festive season has been taken from the 1 st Of September till
the 10th Of November.
About LG Electronics India Pvt. Ltd.
LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG
Electronics, South Korea was established in January 1997 in India.
One of the most formidable brands in the consumer durable and home
appliances segment, LGEIL has an impressive portfolio of Color Televisions,
Washing Machines, Air-Conditioners, Microwave Ovens, Refrigerators
(Direct Cool and Frost Free), PCs, Vacuum Cleaners, Audio Systems,
DVDs, PDPs, optical storage devices, Laptops and GSM mobile phones.
In India for over eight years, LG has earned a premium brand positioning
due to its superior quality, high product performance, revolutionary
technological delivery and warm service. LG is the acknowledged
trendsetter for the consumer durable industry in India wxcith the
fastest ever nationwide reach, latest global technology and product
innovation.
LGEIL has achieved a turnover of Rs 6500 crore in 2004 and aims
to be a USD 10 Billion company by 2010, with an investment of USD
250 million allocated over the next five years to the Indian market.
LGEIL's first manufacturing unit at Greater Noida is one of the
most eco-friendly units among all LG manufacturing plants in the
world. The new and second Greenfield facility of LG Electronics
India located at Ranjangaon, Pune has the capacity to manufacture
GSM Mobile Phones. Color Televisions, Air Conditioners, Refrigerators,
Washing Machines, Microwave Ovens and Color Monitors and is operational
since October last year. LGEIL also plans to produce 20 million
mobile handset units by 2010 at this new state-of-the-art facility
– This is India's first mobile phone manufacturing unit.
For further information contact
Janice/ Lorraine
Hanmer & Partners
9819316878 / 9819890093
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