Television

Yahoo! India launches exclusive Mobile Style Gallery

16 December, 2005: Yahoo! India has launched another 'first' with the unveiling of an exclusive Mobile Style Gallery specially designed for mobile users. Making the announcement even more striking was the unveiling of an exclusive signature series of the charming Malaika Arora Khan clicked by India's ace lens man Atul Kasbekar.



While announcing the new initiative, Mr. Neville Taraporewala, Country Manager of Yahoo! India, said, "Currently, the value added services space in India is in a high speed zone and Yahoo! India is powering 'innovation' by taking an extra effort to offer its customers something 'exclusive' regularly. The Malaika & Atul Signature Series is another example of Yahoo! innovation."

Exotic pictures of Malaika shot in Phuket by Atul, which form the Signature Series II, will be available on Yahoo! India wap site at http://in.wap.yahoo.com. A vast section of pictures from Atul's personal Gallery will also be made available shortly.

Speaking at the unveiling, Mr. Vishal Maheshwari, Director, Mobile Yahoo! India Mobile, said, "It is for the first time that an exciting Digital Style studio experience is made available to mobile users in India. Now, Atul's breath-taking photographs can grace ones mobiles in special themes in the form of Screen savers, wallpapers, Video clips, Picture Messages and Logos, besides engaging Mobile Games and other features."

Reliving her experience of the photo shoot, Malaika Arora, said, "This experience of shooting with Atul for this signature series, which will be available to one and all as downloads on mobile from Yahoo! India, has been fabulous and yes we are absolutely ecstatic with the results too."

Ace photographer, Atul Kasbekar, said, "Yahoo is a pioneer in its field and it's a privilege to be associated with a brand which is always innovating and providing consumers with fresh concepts. This is a unique concept from Yahoo! India, which will allow consumers an experience of a Designer Style Studio right on their fingertips."



The Malaika Signature Series on Yahoo! India wap site at http://in.wap.yahoo.com will be available across the country, through Yahoo! India Mobile's tie-ups with all leading cellular operators in the country.

ABOUT YAHOO! INDIA

Yahoo! India (www.yahoo.co.in), launched in June 2000, is an Internet guide designed for netizens in India and for users abroad with special interest in India. To meet the needs of local consumers, Yahoo! India offers comprehensive local and global information in the areas of news, finance, cricket, mobile, movies, jobs and greetings. Today Yahoo! India has an enviable client list comprising of leading advertisers and corporate clients across a host of industries and has a robust and fast growing business in Wireless services enabling several of its offering through leading network operators.

Yahoo! India has established itself as the pioneering and leading Internet portal providing value added services to mobile phone users across the country through SMS and WAP/GPRS. Yahoo! India Mobile currently reaches out to over sixty million mobile subscribers through leading cellular operators in India including Aircel, Airtel, BPL Mobile, BSNL, Hutch, Idea Cellular, MTNL(Mumbai), TATA Indicom, Reliance GSM, Reliance India Mobile, and Spice Telecom.

Yahoo! India's unique offerings to the mobile customer include services like the highly popular Y! Messenger through SMS, Y! Mail for SMS, Y! PC2Mobile, Polyphonic Tunes, Wallpapers, Java Games, Ringtones, Cricket and a host of other services. The product range is continuously being expanded and we have the distinction of launching a new SMS application every fortnight.

Users can avail of our services through our two short codes - 8242 (for Y! Messenger) & 8243 (for rest of the Y! SMS services).

For further information, please contact:

Sarika Salian, Perfect Relations, Contact: 24367155 / 9821906655

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