Endemol sets shop in India; inks 2-year deal with SET

After FremantleMedia, it's now Who Wants To Be a Millionaire format rights holders Endemol N.V. to set shop in India.

The company announced its first subsidiary in Asia and India will be the 23rd country that Endemol operates in.

Endemol India's office will open in Mumbai on 2 January, 2006 and will be headed by Rajesh Kamat as managing director. Kamat was previously Star India senior vice president and executive committee member.

Endemol plans to exploit its intellectual property within the Indian market in line with its international expansion strategy.

Endemol CEO Joaquim Agut Bonsfills said, "We are excited to announce the launch of Endemol India, which will play an important role in India’s vibrant entertainment industry. Our formats have already proved their quality with broadcasters and viewers around the globe and we are delighted that Indian viewers will now have the chance to watch our groundbreaking shows."

Kamat added, "I am happy to be part of the Endemol family. Endemol with its formats – Operacion Triunfo (Fame Gurukul), Night Fever (Kisme Kitna Hai Dum) and Deal Or No Deal has already developed a strong bond with Indian viewers. Having demonstrated the strength of the intellectual property, the task is now to demonstrate our production expertise by providing the Indian audiences with interesting and innovative content."

Endemol India will launch with eight full-time local staff, comprising production and creative Indian talent, in addition to freelancers from Mumbai.

While Endemol is currently in negotiations with several Indian broadcasters to produce local versions of its formats, Endemol India will open with a two-year output deal with Sony Entertainment Television (SET). The deal follows the success of Fame Gurukul and Deal Ya No Deal, which have significantly increased SET India’s market share in their respective timeslots.

SET India executive vice president and business head Tarun Katial said, "With Endemol coming to India, we are happy to cooperate with them to provide our viewers with programming, which has never been experienced or seen on Indian television. We look forward to a long and fruitful future with Endemol and their world-renowned catalogue as well as their local production expertise."



Endemol (Euronext; EML) is a global leader in television and other audiovisual entertainment. The Company creates premium entertainment ideas and sells them to the world's leading broadcasters. Endemol then produces shows based on such ideas to high standards, creating hits with strong brand value. Subsequently, the Company exploits the value of its brands across other media and communications platforms, including, for example, mobile phones and the Internet.


Endemol, with its head office in Hilversum, the Netherlands, now has subsidiaries and joint ventures in 22 countries, including the United Kingdom, the United States, Spain, Italy, Germany and the Netherlands, as well as in Latin America, South Africa and Australia. Endemol is a publicly traded company on Eurolist by Euronext Amsterdam. For more information, please visit

Latest Reads
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopste

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment
'Chance': Star World Premiere HD to telecast Hugh Laurie film

Star World Premiere HD will telecast psychological thriller 'Chance'. Adapted from Kem Nunn’s noir-ish psychological thriller novel of the same name, it is also produced by Hugh Laurie who stars along with Diane Farr. The movie, directed by Lenny Abrahamson, will air on 21 October at 10 pm.

Television TV Channels English Entertainment
News channels witnessed drop in ratings, says BARC

All the players from the news ecosystem have witnessed a decrease in their respective ratings, according to the Broadcast Audience Research Council (BARC) All India data for this week (i.e week 41). The channels from every category observed a significant fall in the viewership.

Television TV Channels Viewership
Corus Entertainment to launch lifestyle channel in December

Corus Entertainment, the leader in specialty entertainment with six of the top 10 specialty channels in Canada, has announced that it is introducing Cooking Channel, a 24-hour network that caters to avid food lovers, in Canada on December 12, 2016.

Television TV Channels Specialised and Niche
Times Network in 100 countries now; launches two channels in Europe

CANNES: Times Network, a part of India’s largest media conglomerate, The Times Group, is set to launch two of its channels in Europe, marking its presence in over 100 countries.

Television TV Channels News Broadcasting
Arnab NOW wants to challenge BBC and CNN International

MUMBAI: “No news is good news. No journalists is even better”, so said Nicolas Clerihew Bentley, British author and illustrator, best known for his humorous cartoon drawings in books and magazines in the 1930s and 1940s. In India Bentley, probably, would have been proved wrong as Indians --- at...

Television TV Channels News Broadcasting
PEMRA Indian content ban to impact broadcasters

MUMBAI: 21 October, 15:00 hours is going to be a landmark day in the history of south Asian media and entertainment. Reason: that’s the day when the Pakistan Electronic Media Regulatory Authority’s  (Pemra’s) order issued on 19 October banning all Indian content on Pakistan media will come into...

Television TV Channels GECs
Indus Vox Media to highlight Tuscany as food and wine destination

Indus Vox Media has launched a new travel show titled The Drinks and Destinations Podcast. The podcast will release a new episode every Friday and will feature locations such as Tuscany, Greece, Mexico, Rajasthan, Portugal and get an insight into their wines and cultures.

Television TV Channels Specialised and Niche

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories