Tanishq unveils a dazzling array of diamond sets

Mumbai, August 29, 2005 - Tanishq, India's leading jewellery brand known for its innovative designs unveiled a breath taking range of intricately crafted diamond sets made in 18K gold. This collection will showcase Tanishq's design expertise and product innovation through unique patterns and color schemes that have been used to enhance the brilliance of diamonds. Tanishq has also announced the 'Life's little celebrations' slogan contest which will run from, 25th August to, 15th September and the lucky winner will be entitled to win a precious Tanishq diamonds set.

The Diamond sets have been designed to present a woman with the opportunity to celebrate the little everyday joys of her life by pampering herself with an entire diamond set. This collection will add a sparkle to woman's daily celebrations by making the universal beauty and style of diamonds more accessible to a woman.

The versatile ethno contemporary setting for the collection lends it an allure that is highlighted by the unique pressure setting method that delivers more value and holds greater visual appeal for the customer. The pressure setting technique holds smaller diamonds together in a cluster to make it look like one large luminous diamond.

Commenting on the occasion Ms Harman Dhillon, Brand Manager Tanishq said, "The aura and mystery associated with diamonds lends it an eternal and timeless quality. We have tried to capitalize on the growing awareness and popularity of diamonds in the Indian context. This collection aims to create a shift in the jewellery buying patterns by tempting consumers to opt for an entire diamond set rather than buying single piece/pieces of diamond jewellery. Through this collection Tanishq will cater to customers who wish to buy into the elite club of diamond set owners."

"The collection will appeal to a woman's sense of romance and extravagance since it will put beautiful diamond sets within her easy reach. The rationale behind the collection was to make it possible for women to own whole diamond sets and buy it at a time convenient for her and not be bound to an occasion led purchase. We have tried to create jewellery that a woman can own and wear whenever she wants to reward herself," Ms Harman Dhillon, Brand Manager further added

Combining intricate designs with innovative designing the exclusive Tanishq diamond sets will be priced between Rs 20,000 to 1, 50,000 and will be available in select Tanishq stores across key cities.

Tanishq, India's only national jeweller offers gold and gem-set jewellery (in 22 and 18 carat gold) in over 6000 traditional, western and fusion looks. The jewellery is manufactured in a fully integrated manufacturing plant with state-of-the-art equipment. The Tanishq retail chain currently includes 75 exclusive boutiques in 55 cities, making it India's first and largest jewellery retail store chain.

For further information, please contact:

Rakesh Reddy / Sangeeta Nair @ Vaishnavi Corporate Communications

Tel: 5656 8787 Cell: 9821735515 / 9820534110

Latest Reads
Mumbai Team franchisee owner unable to meet financial obligations towards Zee Maharashtra Kushti Dangal

Mr. Pranav Rajesh Dake, owner of Zee Maharashtra Kushti Dangal’s Mumbai team – Mumbai Astra has regrettably been unable to meet the financial obligations towards Zee Maharashtra Kushti Dangal (ZMKD), its players and technicians.

Television TV Channels Viewership
Zee TV gets ratings boost from Zee Rishtey Awards

Zee TV's recently concluded annual awards property, Zee Rishtey Awards, clocked the highest viewership ratings across award shows that took place in the last two years. As per the recently released BARC HSM weekly data (Urban + Rural) for the week 44 '18, it secured a viewership of 5495 TVTs, which...

Television TV Channels Viewership
No changes in Kannada, Marathi segments in BARC data week 44

In the Bengali space, Colors Bangla and Sony Aath swapped their fourth and fifth positions in BARC data week 44. News18 Bihar Jharkhand emerged as the new player in the market by securing fifth position. No changes were observed in the Kannada and Marathi segments.

Television TV Channels Viewership

Launched on November 19, 2014, EPIC celebrates the completion of four years on air, in which it has set aspirational benchmarks for Indian TV content.

Television TV Channels Music and Youth
Celebrating 100 years of Bengali cinema, Viacom18 and Film Heritage Foundation bring the 4th Film Preservation & Restoration Workshop to Kolkata

In line with the centenary celebration of the Bengali Film Industry, and with a purpose to encourage and give an impetus to film preservation and restoration, the 4th edition of Film Preservation & Restoration Workshop India (FPRWI) 2018 was today inaugurated at Kolkata’s Rabindra Sadan.

Television TV Channels News Broadcasting
Vimal Elaichi Pan Masala enters top 5 most advertised brands in BARC week 45

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands between 27 October-02 November 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals. The data demonstrates ads that were...

Television TV Channels Viewership
Zee Anmol back on top of Hindi channels across genres

Zee Entertainment Enterprises Ltd's (Zeel) free to air (FTA) Hindi GEC Zee Anmol was back to second rank in Broadcast Audience Research Council of India’s (BARC) weekly list of top 10 channels across genres in week 45 of 2018 (Saturday, 3 November 2018 to Friday, 9 November 2018, week under review...

Television TV Channels Viewership
MNX to premiere supernatural fright flick, ‘Wish Upon’

MNX, the preferred movie channel of the millennials, will premiere, American supernatural horror film, ‘Wish Upon’ for the first time on Indian television.

Television TV Channels English Entertainment
Hill+Knowlton Strategies India wins communication mandate for Discovery India

After a competitive multi-agency pitch, Hill+Knowlton Strategies, one of India’s premier communications consultancies

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories