MAM

Ramesh Iyengar as Chair for second term at DMAi’s Hall of Fame(HoF) Selection Board

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2014/01/06/janrel18_2.jpg?itok=sF589Nbe

MUMBAI: DMAi, an apex not for profit, stands for the collective cause of advancing & protecting responsible data driven marketing & advertising has announced the appointment of Nita Kapoor as the Chairperson of DMAi 2014 Marketer of the Year Awards and Ramesh Iyengar as Chairperson of DMAi Hall of Fame which will take place on the sidelines of the DMAi 2014 Convention at New Delhi from 22nd to 24th January 2014.

On these appointments Vatsal Asher, CEO, DMAi noted “With such stellar industry participation, the DMAi has leapfrogged from the past into the present and is poised for the future. I welcome the new chairpersons for the MoY & HoF programs to further the collective cause. With such an eminent chair & jury members, we am certain the MoY will serve as the new gold standard for marketers in the days to come. The HoF has been now established as the standard for lifetime achievement & contribution. I also wish good luck to the eligible contenders for the citation & induction”

The Marketer of the Year Award is fashioned closely on the lines of the program at the global DMA. The program however has been re-modeled to serve the needs of the fraternity here. It is a joint citation for an individual & the company.

This program accolade honors the achievement, innovation, and inspiring leadership of an individual & the company whose work represents the very best in data-driven marketing industry. The individual & company being considered will have exhibited corporate and social responsibility through the innovation and implementation of new products, services, processes and growth within the last 12 months.

Those being considered have had a positive impact on the marketing community and excelled at connecting data and the consumer through data-driven marketing.

Speaking at her appointment Nita Kapoor said, “I believe DMAi has a great idea going. I volunteered my time because recognizing and bringing forth visionaries and exhibiting their transformations have a larger impact than we assume. Responsible & sustainable marketing is the call of the times. Sharing the best practices in play can benefit the entire industry.”

The jury members for the DMAi 2014 – MoY Awards now include Abhsihek Malhotra - Vice President & Partner at Booz & Co; Ambar Chowdhury - Principal at Deloitte; Arvind Wable - CEO & Executive Director at Draftfcb Ulka; Holger E. Metzger - Managing Director at TMRC Impact; Piyush Mathur - President at India for Nielsen; Rajesh Kumar - Head of Marketing, SAP Indian Sub-continent at SAP; Reena Ramachandran - Member Task Force, Performance Division at Cabinet secretariat; Sanjay Sharma - Group Creative Director at FCB Ulka; Sanjay Thapar - CEO, India at Bates and Sanjiv Kapur - Chief Marketing Officer at Citi.

The DMAi Hall of Fame, now in its third year, honors Digital & Direct marketing professionals who have made outstanding career contributions to the practice, growth, and stature of the direct marketing process. It celebrates the spirit of direct & interactive marketing with innovation, collaboration, and creativity.

In line with DMAi's continuous efforts to create recognition for marketers who have made a difference in the way brands communicate with customers and raised the standards and level of professionalism in marketing. The DMAi Hall of Fame will recognize scholars, marketers, creatives and entrepreneurs who have impacted the direct & interactive industry.

DMAi's Hall of Fame is modeled along the lines of DMA Hall of Fame, the most prestigious award bestowed in the direct & interactive marketing community. DMAi Hall of Fame will felicitate lifetime achievers in two categories - living & posthumous and as many as four individuals can be inducted every year to serve as an inspiration for future generations and encourage excellence.

In the past the DMAi has inducted Drayton Bird, UK, Winnifred Knight, SA, Late Vivek Basrur, R Sridhar, B S Nagesh & Ramesh Iyengar.

According to Iyengar, “I have the proud distinction of being the first Indian inductee to the DMAi Hall of Fame and I am delighted to serve the DMAi & the fraternity for the second term as the chairperson of the selection board. Like the previous year this year too we have an eminent board of selectors that will bring about rightful recognition to the truly deserving.”

The selection board members including Jodie Sangster, Chairperson of the IFDMA, Winnifred Knight, - Managing Director and Owner, The Marketingsite.com; Ashok Ananthraman, Ex-ITC, Aditya Atri -Loyalty and CRM Consultant; Leena Basrur - Executive Chairman, Direxions Marketing Solutions Pvt Ltd; Raj Bhatia- Managing Director, UCP Loyalty Marketing Pvt Ltd; Nabanita Chaudhri- CRM Consultant, Nespresso SA; Kayzad Hiramanek- Senior Vice president Customer service& operations, ICICI Prudential life insurance; USA; Ramesh Ratan- CEO – Bell & Howells, Director, Joyanto Mukherjee - SVKM's Harkisan Mehta Foundation Institute of Journalism and Mass Communication; and Shankar Seetaraman.

With the annual DMAi convention having expanded manifold, The DMA International ECHO Awards India edition has been retained back in Mumbai and will happen in June 2014.

The nominations for MoY & HoF are both open till 8 January 2014. The jury for the MoY meets in Delhi on 18 Jan and the selection board for the HoF meets on Jan 10 at Mumbai. The new recipients & inductees will be honored at a glittering ceremony on 23 Jan 2014 at the opulent Radisson blu, Mahipalpur, Delhi on the sidelines the 3rd Annual DMAi Convention. Apart from the awards program the 3 day convention from 22nd to 24 Jan will have 100+ speakers, 164 intense sessions, 15 Dynamic Conference streams.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/ankur-rupak.jpg?itok=2FrAraEo
AI-based water purifier Cloudtap awards agency duties to Jack in the Box Worldwide

Cloudtap, a revolutionary new AI-powered water purification system, has signed on Jack in the Box Worldwide, a part of The 120 Media Collective, as its digital and creative partner.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/ibffff.jpg?itok=8hQexhqU
Karthik Nagendra awarded Honorary Doctor of Excellence in Marketing Management by CIAC- Global and UET, America

Nagendra- Founder & CEO of ThoughtStarters- Asia’s first thought leadership marketing company, was bestowed Honorary Doctor of Excellence in Marketing Management for his achievements and contribution in the area of thought leadership marketing.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/mmt.jpg?itok=GdVy_UfQ
MakeMyTrip unveils campaign to boost online hotel booking

MUMBAI: MakeMyTrip Ltd has launched its new ad campaign with brand ambassadors, Ranveer Singh and Alia Bhatt, ahead of the travel industry’s busiest summer travel season. The campaign aims to reach out to consumers with clearly defined value proposition of online hotel booking on MakeMyTrip – be it...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/rohit%20sharma.jpg?itok=tNtj7niK
Adidas extends contract with Rohit Sharma

Global sportswear brand Adidas has announced the extension of its contract with ambassador and Indian batsman Rohit Sharma.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/duroflex.jpg?itok=rvucXnXZ
Duroflex Mattresses talks about importance of sleep this exam season

This exam season, Duroflex Mattresses is urging parents to pay more attention to the sleep habits of their children who are preparing for exams.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/PUBLICIS.jpg?itok=7e9GPfVd
Publicis Sapient named leader among global digital business transformation accelerators

Publicis Sapient, the digital transformation hub of Publicis Groupe, has announced that it has been named a Leader in The Forrester Wave: Global Digital Business Transformation Accelerators, Q1 2019.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/SWIGGY.jpg?itok=8eWXDOK-
Swiggy, Hotstar bowl cricket lovers over

As the cricket frenzy reaches a crescendo this March, Swiggy lives up to its promise of providing unparalleled convenience to its consumers yet again.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/revvv.jpg?itok=QyZdtcYt
Revv tells potential car owners to “Keep it Open”

The youth of today enjoy the flexibility that comes when they don’t commit to one choice and play between multiple options.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/beardo.jpg?itok=6ksmu9fB
Beardo to groom Kings XI Punjab

Beardo, one of India’s leading luxury grooming products for men, has partnered with Kings XI Punjab as it kicks off its campaign to win the 2019 edition of the IPL.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories