Television

Twitter Certified Product Flowics launches in India to bring Real-time Social Content Visualization and Engagement

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/08/13/a_13.jpg?itok=IJc2O4Ek

MUMBAI: Zauber, a US/Latin America based, venture-backed, social analytics’ products company, has entered Indian market with its social curation and engagement platform Flowics - a Twitter Certified Product. Twitter’s Certified Products Program seeks to bring some of the most innovative products and services from Twitter developers to companies that need them the most.

Flowics filters and displays social media content in real-time on any digital screen and the Web, to increase engagement of brands, TV shows and publishers with their audience.

Flowics can help brands to build community around their digital presence, and stimulate and grow social conversations about them. For TV networks and shows, Flowics can be used to drive increased social engagement with their audiences, by providing on-air integration and big screen visualizations of real-time social streams,  as well as second screen experiences that can be deployed directly on their digital properties. Publishers can also use Flowics to deploy live data visualizations on any relevant topic, using original content, curated from social media. Flowics’ innovative technology can filter and curate the buzz generated by TV shows, political, sports and entertainment events and any important news stories.

“We are excited to launch Flowics in India and looking forward to developing our local operations in the TV and media ecosystem.” said Gabriel Ba?os, CEO and Founder of Zauber, the company behind Flowics. “We have proven track record in Latin America and now our emerging collaborations in India will allow publishers, TV networks and brands to better engage with their audience in real-time.”

Flowics has been already used by major companies in the US, LatAm and Spain like Coca Cola, Al Jazeera, Peugeot, ESPN Brazil, Ora.TV, Caracol.TV and RTVE, among others. Lately, Flowics and Twitter have already worked together in special projects for TV Networks and publishers in Brazil, like R7, Yahoo! and ESPN.

In the US, Ora. TV with Larry King used Flowics in its coverage of the 2012 Presidential Debates to track and display Twitter buzz for the both the Presidential and Vice Presidential showdowns. During the debates, the TV show used Flowics visualization tools to showcase comments, Tweets and spikes in volume associated with particular comments made by the candidates. Flowics not only visually demonstrates social content, but allows the audience to take part in an interactive social experience.

Recently, with the support of Twitter, Star India used Flowics, for its coverage of ‘Saath Hai Hum Uttarakhand’ - a fund raising event organized by Star TV on the Independence Day of India. Flowics has powered the visualisation of the Tweets for #AllForUttarakhand in real time.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/firstpost.jpg?itok=W3HPT4Lb
Firstpost print launches campaign trails, a unique campaign that enables readers to cover elections as reporters

Firstpost print, the weekly newspaper recently launched by Network18, has announced a unique campaign – FP Campaign Trails.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/shemaroo.jpg?itok=X2yUl-SC
Shemaroo Entertainment’s yedaz collaborates with imagica

Shemaroo Entertainment’s licensing and merchandising brand, Yedaz – Bollywood Madness, has associated with India’s favourite theme park, Imagica.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/barc.jpg?itok=I1JaaH4M
BARC India integrates TV and OOH measurement

Broadcast Audience Research Council (BARC) India is integrating TV and out of home (OOH) TV viewership in its BARC India Media Workstation (BMW) software, starting this year.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/shashi-shekhar-vempati.jpg?itok=mqEowFaO
Prasar Bharati survey to gauge demand for sporting events coverage soon

Prasar Bharati CEO Shashi Shekhar Vempati has revealed that a survey will soon be conducted to assess the demand for sports coverage on the public broadcaster’s platforms like Doordarshan (DD) and All India Radio (AIR). Vempati, however, pointed out that sports coverage by a public broadcaster is...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/23/zee.jpg?itok=kICyfwVs
Zee Telugu to launch new fiction show 'Akka Chellellu'

Zee Telugu is all set to launch a new fiction show, Akka Chellellu. The show is slated to commence from 25 March, on Zee Telugu and Zee Telugu HD during the 5.30-6 pm time slot.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/23/lfff.jpg?itok=hna4q0R9
LF launches new show 'Dakshin Diaries'

Lifestyle channel LF has launched a new show Dakshin Diaries which includes avenues that are familiar but when explored reveals a curated mix of culture, cuisine, travel, music, and faith.

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/23/cricket.jpg?itok=vWpbjm7g
India News curates special programming for IPL 2019

As the cricket fever is rising up with 2019 Indian Premiere League (IPL) season 12, beginning from 23rd March, India News, one of India’s leading Hindi news channel curates special programming lineup for the IPL series under the umbrella branding of Jhamajham Cricket, the special cricket show...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/23/newsx.jpg?itok=4AuZafA3
NewsX Special Shows on 23rd & 24th March

This weekend on NewsX - No Holds Barred, there will be two different episodes on Saturday & Sunday.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/23/suntv.jpg?itok=lyvk3caT
Sun TV Network rejigs top level management

Sun TV Network has been witnessing a top-level rejig, according to reports. R Mahesh Kumar, who currently serves as president, has been elevated as MD of the company, following the resignation of the network’s MD and CEO K Vijaykumar which is effective 31 March 2019.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories