MUMBAI: Zauber, a US/Latin America based, venture-backed, social analytics’ products company, has entered Indian market with its social curation and engagement platform Flowics - a Twitter Certified Product. Twitter’s Certified Products Program seeks to bring some of the most innovative products and services from Twitter developers to companies that need them the most.
Flowics filters and displays social media content in real-time on any digital screen and the Web, to increase engagement of brands, TV shows and publishers with their audience.
Flowics can help brands to build community around their digital presence, and stimulate and grow social conversations about them. For TV networks and shows, Flowics can be used to drive increased social engagement with their audiences, by providing on-air integration and big screen visualizations of real-time social streams, as well as second screen experiences that can be deployed directly on their digital properties. Publishers can also use Flowics to deploy live data visualizations on any relevant topic, using original content, curated from social media. Flowics’ innovative technology can filter and curate the buzz generated by TV shows, political, sports and entertainment events and any important news stories.
“We are excited to launch Flowics in India and looking forward to developing our local operations in the TV and media ecosystem.” said Gabriel Baños, CEO and Founder of Zauber, the company behind Flowics. “We have proven track record in Latin America and now our emerging collaborations in India will allow publishers, TV networks and brands to better engage with their audience in real-time.”
Flowics has been already used by major companies in the US, LatAm and Spain like Coca Cola, Al Jazeera, Peugeot, ESPN Brazil, Ora.TV, Caracol.TV and RTVE, among others. Lately, Flowics and Twitter have already worked together in special projects for TV Networks and publishers in Brazil, like R7, Yahoo! and ESPN.
In the US, Ora. TV with Larry King used Flowics in its coverage of the 2012 Presidential Debates to track and display Twitter buzz for the both the Presidential and Vice Presidential showdowns. During the debates, the TV show used Flowics visualization tools to showcase comments, Tweets and spikes in volume associated with particular comments made by the candidates. Flowics not only visually demonstrates social content, but allows the audience to take part in an interactive social experience.
Recently, with the support of Twitter, Star India used Flowics, for its coverage of ‘Saath Hai Hum Uttarakhand’ - a fund raising event organized by Star TV on the Independence Day of India. Flowics has powered the visualisation of the Tweets for #AllForUttarakhand in real time.