NEW DELHI: Oye! 104.8 FM Sabse Filmi has set the tone for the Ganesh Chaturti Celebrations by both on air and on ground activities that celebrate the festive spirit. Oye FM has its presence at two of the biggest and richest Pandals in Mumbai, Lalbaugcha Raja, Parel and GSB Ram Mandir, Wadala to reach out to the lakhs celebrating the festival. The station is doing Live Aarti from the Pandals along with interactions with the visitors and taking their song requests on air. A lot of listeners on Oye! FM who were winners on on-air contests got a chance to get exclusive access to the special Morning Aarti without waiting in queue.
In a special initiative around Ganesh Chaturti, Oye FM is taking song requests from listeners and a few selected songs will be made into a special music album called Oye! All Time Sabse Filmi. The music album will be created and retailed across the county by Sony DADC.
‘Aapke Ghar – Mumbai ki Aarti’ is another initiative by Oye! FM where the spirit of the festival was taken to homes of listeners, where an Oye! FM RJ celebrated the festival and gifted a box of sweets/gift hamper to the winning family. In addition the RJs performed a special edition of the Aarti at the Oye! studio for the betterment of the City of Mumbai.
For a social cause, OYE! 104.8 FM has tied up with United Way Mumbai, an independent body which focuses on cleanliness in the city by educating and assisting BMC in running the program. The station is promoting responsible Ganpati celebrations and proper disposal of the waste during the festival like garlands, fruits etc. The representatives of United Way Mumbai have been coming to the Oye FM studio to discuss the hazards of pollution post ‘visarjan’. OYE! 104.8 FM will also be part of the clean up drive on 19th September at Juhu beach and will join hands with Untied Way Mumbai volunteers to keep the beaches of the city clean.
To give the Filmi touch to Ganesh Chaturti, Oye! FM RJs in Mumbai will also be visiting the homes of the Bollywood Stars and celebrate the festival with them in their own way. Oye! FM has been part of evening aartis of celebs like Vivek Oberoi, Shilpa Shetty, Anil Kapoor, Neil Nitin Mukesh to name a few. In addition a lot of celebs including, Amrita Rao, Isha Koppikar, Chief Minister Prithiviraj Chauhan and Gurudas Kamat have already been part of Oye FM celebrations at the Pandals