MUMBAI: GVK One Mall, the fashionable and most premium mall in Hyderabad located at the upper class Banjara Hills has been ingeniously and strategically used by Pranit Projects to announce the launch of Mayfair Villas, a gated high-end premium luxury villa project at Tellapur, Gachibowli.
The huge and bold 5,400 square feet large Façade of GVK One Mall aptly serves as the mast-head of the rich and fashionable Hyderabad. It aptly serves as the most aspirational spot for all Hyderabadis for whom Banjara Hills and now GVK One Mall are established symbols of success and aspirational accomplishments. The glass façade is huge, imposing and has a very strategic location along the curvature of a very important arterial road which has been used by Mayfair Villas to draw on the instant aspirational association and give the project a springboard launch.
Laqshya Media Group, the leading out-of-home media Company, has executed the launch campaign for the new Mayfair Villas at GVK One Mall, Hyderabad. Pranit Projects Pvt Ltd wanted to create an impactful buzz for their beautiful new villas in a classy location with excellent visibility. What better place to do that than the GVK One Mall!
Commenting on the new glass façade display, Mr G. Kalyan Reddy - Director, Pranit Projects Pvt Ltd, said, “We wanted to create something that would capture everyone’s attention instantly. At a time when most real estate groups are into high rise apartments, this campaign draws attention to the creation of a ‘commune’ with a large number of tastefully designed villas. The GVK One Mall glass façade is a great idea to establish this uber-premium concept! We’re pleased with the kind of ideas thought, recommended and executed by the Hyderabad Laqshya team. ”
Jude de Valliere, Sr. Vice President of Laqshya said, “We compliment the client for their discerning understanding of the strategic importance of GVK One Mall Façade. We are delighted to partner with Pranit Projects Pvt. Ltd., for the launch of their elegant new ‘Mayfair Villas’. We are confident that this will be the start of a new and mutually beneficial relationship with them. We are proud of the work executed by our team.”