Television

Aahar 2013 witnesses a delectable range from Best Foods

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MUMBAI: A varied range of food selection from Best Foods was recently displayed at the international food and hospitality fair – “Aahar”. The bi-annual event organized by the India Trade Promotion Organization (ITPO) under the aegis of the Ministry of Commerce brings together industry experts and leading players in the food sector to encourage commercial exchange and drive business growth. The event that was held in Bengaluru from September 6th to 8th was attended by 500 participants.

Best Foods Limited, one of the fastest growing and  amongst the largest rice companies in India, took this opportunity to  put on display their entire range of the highest quality basmati rice and rich flavored  ready to eat foods. At their European style stall they also created an “experience zone” where customers could see and taste the food on display.

Best Foods Ltd brings the finest Basmati rice of unmatched quality sourced straight from the foothills of the Himalayas and other prime rice growing areas in India to provide an aromatic culinary experience to the consumers.  The company has also ventured into ready to eat segment with the launch of a range of simmer sauces, Indian curries, rice treats and cooking pastes. The extensive product portfolio includes

Seven varieties of Rice-Best Royale Vintage, Best Super Premium, Best Premium, Best Select, Best Special, Best Shahi Pakwan and Best Brown basmati

Ready to Eat Meals -Palak Paneer, Dal Makhni, Rajma Masala and Paneer Butter Masala

Ready to Cook Sauces -Butter Masala, Korma, Roganjosh, Tikka Masala, Madras Curry, Red Pasta sauce and White Pasta Sauce Pastes- Kashmiri, Tandoori and Ginger & Garlic.

The company has created a strong footprint in the country with 17 fully equipped modern rice mills with a capacity to produce 45000 metric tons of processed rice per month. Best Foods is one of the most penetrated brands available in more than 2000 modern retail format (MRF) spread across India in nearly 200 cities. The products are available at outlets such as Reliance, Big Bazaar, MORE, Easy day, Spencers , TOTAL, SPAR, SMART among others. With key growth drivers - quality, consistency and ability to understand consumer preferences, Best Foods today is a well-entrenched player in the India market.

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