IICE- The City Crawl, reality show reaches DELHI

DELHI: For the first time ever, Delhi was enveloped in youthful exuberance and pulsating enigma to make you Experience What You Haven’t!!! The young girls were seen auditioning for The City Crawl, first ever reality show by IICE.  This larger than life nationwide road journey saw a bandwagon of celebrities hunting for the 'hottest & quirkiest girl' in India for which the auditions were held at SKOOTER, HOTEL SAMRAT on Wednesday, 11th September 2013.

The doors for auditions were thrown open beginning 10 am for the beautiful girls to stand a chance and set themselves apart from the crowd. Contestants were auditioned by renowned names from the music fraternity such international artist DJ QUICKSILVER, designer NITYA BAJAJ, RJ ULTA PULTA NITIN (JONATHAN BRADY), country's heartthrob Suryaveer Hooja, and popular DJ SUMIT SETHI. Besides their looks, the contestants were judged on their attitude, elegance, wit, spirit, charm and adaptability to situations. Additionally, VJ Suparna, VJ Yo Niranjan, VJ Chameli & VJ Yla kept the enthusiasm alive by their quirky acts. The winner of DELHI auditions was Shatakshi Dubey. Followed by the auditions, the show will witness an after party called - IICE FREEZE.

IICE- The City Crawl will then head to Chandigarh, Jaipur, Udaipur, Indore, Mumbai, Pune, Hyderabad and ultimately to Goa to see the Grand Finale on 29th September 2013. The chosen contestants from across the country will then battle it out for the coveted title, “IICE – The Hottest Girl of India”. The winner of the show gets a chance to live the dream of her choice by the support of IICE- The City Crawl.

Fashionista and IICE Brand Ambassador, Mallaika Arora Khan, will add glamour to the show, while Ramola Bachchan offers the final contestants her dedicated and impeccable grooming sessions to the chosen contestants. One of the industry's most accomplished names, Haider Khan (Ace Photographer) will be adding value to the show by conducting the photo shoot.

Ms. Roshini Sanah Jaiswal, PROMOTER, Jagatjit Industries Limited says" IICE- The City Crawl is the first ever reality show with a unique concept based upon our philosophy of Experience What You Haven't. It's a nationwide road journey to hunt for the hottest and quirkiest girl in India. After receiving a tremendous response by contestants in Guwahati, Ludhiana and Bhubaneshwar, Delhi came across as the biggest surprise package as the young girls presented their creative side with extraordinary quirky acts. The show aims at providing a platform for young girls all across the country to follow their dreams."

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