Fairfield in Bengaluru, India Hits the Road With New Food Truck

MUMBAI: India is no stranger to street food, from sizzling pakoras to steaming cups of chai, so when it came to creating a fun way to announce and promote its opening, the Fairfield by Marriott Bengaluru Rajajinagar decided to keep things simple, familiar and delicious.

In mid-August, this new Bengaluru, India hotel hit the streets of Bangalore with its Fairfield Food Truck (FFT), which will continue to tour the area each day for the next several weeks.

The mobile food truck is a way to spread the word about the hotel's arrival and also showcase the food, beverage, and catering services at its Bangalore all-day dining restaurant Kava Grill & Lounge. Visitors to the FFT are offered a taste of Kava fare through the panini, one of Kava's signature offerings, in a setting that emulates that of the actual Bangalore, India hotel restaurant, complete with tables and chairs. Visitors also walk away with vouchers to Kava, giving them the opportunity to visit the restaurant in its permanent location at the property. The actual outlet menu also features rolls, burgers, kebabs, curries and more.

"We are very excited about the Fairfield Food Truck," Pranay Verdia, General Manager of this Bengaluru, India hotel, says, "which is possibly the first of its kind. Through the FFT we have explored a unique platform of reaching out to customers. We have been receiving a great response and instant feedback through our interactions. We are looking forward to long and cherished client relationships through the associations that we have formed through this initiative."

In addition to touring the city, the FFT will make dedicated stops at corporate accounts including National Bank for Agriculture and Rural Development, Chola MS, Nabard, Cerner, Philips, Waters, Toyota, Kennametal, Mann Hummel, Avery Dennison and Sab Miller, serving snacks to associates. The truck made a stop at the Army Polo Festival, where it hosted high tea for 500 people, and will also visit a local orphanage as part of Marriott's Spirit to Serve initiative. To round out its visits, the FFT will stop at social events for Sunburn and the Bangalore Ladies Club.

Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

Whether businesses and industries practice their art of selling fairly although they have 'Fair Practices' training during the academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India.

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories