Television

Fairfield in Bengaluru, India Hits the Road With New Food Truck

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MUMBAI: India is no stranger to street food, from sizzling pakoras to steaming cups of chai, so when it came to creating a fun way to announce and promote its opening, the Fairfield by Marriott Bengaluru Rajajinagar decided to keep things simple, familiar and delicious.

In mid-August, this new Bengaluru, India hotel hit the streets of Bangalore with its Fairfield Food Truck (FFT), which will continue to tour the area each day for the next several weeks.

The mobile food truck is a way to spread the word about the hotel's arrival and also showcase the food, beverage, and catering services at its Bangalore all-day dining restaurant Kava Grill & Lounge. Visitors to the FFT are offered a taste of Kava fare through the panini, one of Kava's signature offerings, in a setting that emulates that of the actual Bangalore, India hotel restaurant, complete with tables and chairs. Visitors also walk away with vouchers to Kava, giving them the opportunity to visit the restaurant in its permanent location at the property. The actual outlet menu also features rolls, burgers, kebabs, curries and more.

"We are very excited about the Fairfield Food Truck," Pranay Verdia, General Manager of this Bengaluru, India hotel, says, "which is possibly the first of its kind. Through the FFT we have explored a unique platform of reaching out to customers. We have been receiving a great response and instant feedback through our interactions. We are looking forward to long and cherished client relationships through the associations that we have formed through this initiative."

In addition to touring the city, the FFT will make dedicated stops at corporate accounts including National Bank for Agriculture and Rural Development, Chola MS, Nabard, Cerner, Philips, Waters, Toyota, Kennametal, Mann Hummel, Avery Dennison and Sab Miller, serving snacks to associates. The truck made a stop at the Army Polo Festival, where it hosted high tea for 500 people, and will also visit a local orphanage as part of Marriott's Spirit to Serve initiative. To round out its visits, the FFT will stop at social events for Sunburn and the Bangalore Ladies Club.

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