P C Chandra Jewellers appoints Hasleen Kaur, Former Femina Miss India Earth 2011 as their new brand ambassador

KOLKATA: P C Chandra Jewellers, one of the largest jewellery houses from Eastern India today announced Hasleen Kaur, former Femina Miss India Earth 2011 as their new brand ambassador. Hasleen Kaur will follow in the footsteps of previous emerging beauties like Deepika Padukone, Yami Gautam who were once a face of the brand and then later went on to become celebrated Bollywood beauty queens.

The company is also soon to announce its new TVC with the newly appointed brand ambassador. Conceptualized by Bates CHI & Partners, the new campaign depicts a heavenly wedding, glamorous and grand against a regal backdrop; a dream wedding that is completed by the resplendent jewellery from PC Chandra Jewellers. The film, being the primary medium, is scripted and shot at in the mesmerizing palaces in Udaipur to recreate such a wedding in a palace by the lake.

Speaking on the occasion, U.K.Chandra, M.D., P.C. Chandra Jewellers said, “P C Chandra Jewellers have had a history of recognizing emerging talents. Such has been the case with our earlier brand ambassadors. Hasleen embodies on one hand, the modern, young & independent woman of today and a loving daughter, a graceful bride and a nurturing lover on the other.”

Former Femina Miss India Earth and the new P C Chandra Jewellers Brand Ambassador Hasleen Kaur shared her excitement on the brand association, “P C Chandra Jewellers, is a fine blend of modern and traditional designs. It is an iconic jewellery brand with a strong presence in Eastern India. I’m overwhelmed to partner with them at this juncture of my career and to represent the brand across India.”

The group, which has 23 stores spread over Bengal, Delhi, Bangalore & Bhubaneswar, is targeting newer geographic regions in the coming years.

Latest Reads
Experience space with BBC's new VR experience

The BBC is giving you a chance fly. Home - A VR Spacewalk is an interactive virtual reality (VR) experience launched today for the HTC Vive and the Oculus Rift, and is available to download for free via the Steam Store and the Oculus Store.

Television TV Channels Factual & Documentary
Sony BBC Earth presents the Best of 2017

Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18 December 2017, every night at 7 pm and 11 pm.

Television TV Channels Factual & Documentary
Increased revenue from traditional media boosts Shemaroo numbers

Integrated media content house Shemaroo Entertainment Limited (Shemaroo) reported 18.3 percent higher year-on-year (y-o-y) consolidated total revenue for the quarter ended 30 September 2017 (Q2 FY 2017-18, the quarter under review) stood at Rs 1,345.7 million as compared with Rs 1,138.6 million in...

Television Production House Film Production
21st CF spins-off into new live news & sports co Fox

MUMBAI: After the blockbuster acquisition of 21st Century Fox by The Walt Disney Company, the former has announced that it will spinoff into a new brand Fox’ that will seek to replicate its own success in the newly focussed verticals of live news and sports brands. Using fiscal 2017 as a base, the...

Television TV Channels News Broadcasting
With Star India, Disney emerges as India's largest M&E firm

MUMBAI: Unlike the US, where the merger of The Walt Disney Co and 21st Century Fox’s entertainment assets is between two near equals, the scenario in India is totally different. 21st Century Fox’s India venture Star India is a $1.7 billion dollar media and entertainment behemoth while Disney India...

Television TV Channels People
Disney to buy 21st Century Fox assets for $52.4 billion

The Walt Disney Co has set up a $52.4 billion, all-stock deal to acquire 20th Century Fox and other entertainment and sports assets from Rupert Murdoch’s empire.

Television TV Channels Movie Channels
MOVIES NOW brings #StopDreamingAndStartWinning with 100 Mania Season 5 for its viewers

Movies Now, India’s english movie channel, rings in the festive season with its property ‘100 Mania’, beginning Friday, 15 December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney’s The Jungle Book,...

Television TV Channels English Entertainment
SPN India to telecast Real Madrid vs Barcelona at 4:30 pm

Less than two weeks to Christmas and Sony Pictures Sports Network (SPSN) launches its “Christmas Comes Early” campaign as a build-up to the biggest football clash of the year, El Clasico.

Television TV Channels Sports
PEN to launch Hindi music channel Dream TV

MUMBAI: Despite the glut of pure-play Hindi music channels on television today, Popular Entertainment Network (PEN) is adding one more to the fray. The new channel, called Dream TV, will provide 24-hour programming.

Television TV Channels Music and Youth

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories