Television

Fratelli Takes the Market by Storm by Launching Asias First Sangiovese Bianco

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MUMBAI: Right from the very first grapes planted by India?s most premium brand of wines, Fratelli has innovated their way to the top of the ladder. They follow up the successes of last year with the launch of Asia?s first Sangiovese Bianco, another first launch by any wine company in the country. Fratelli is one of the few brands in the world to have successfully produced the Sangiovese Bianco.

The Fratelli Sangiovese Bianco is a great year-round white wine with a smoother and creamier body than one would expect. An innovation that involves juice extraction from Sangiovese grapes, hardly exposed to the skins, resulting in a clear white wine culled from a red grape, Sangiovese Bianco pleases white and red wine drinkers alike.

With around 40 years of experience, the wine maestro, Piero Masi with his exceptional knowledge of best grape quality has worked very closely with this varietal, says ?Fratelli vineyards in Akluj have taken the high-ground in Indian wines by cultivating around 60,000 plants of the Sangiovese. Typically grown on sandy and rocky soils, the Sangiovese grapes are strategically planted to avoid overexposure to the sun. Such practice imparts delicate yet refined aromas of coconut and bougainvilleas. On the palate, hints of vanilla and violets along with a light body characterize this rare white wine. Fratelli has truly created an exceptional wine.?

Clearly upbeat about the launch of this new varietal, Managing Director, Kapil Sekhri adds, ?We are delighted to give Indian wine-loving consumers a new product from the Fratelli stable. We are constantly pushing the bar for excellence in wines and with our 15th varietal out now, I am certain that we will soon be the No.1 brand in the country.?

The Fratelli Sangiovese Bianco is fun, delicious and versatile. Try it! Tasting Notes: A first for any Indian wine brand, Fratelli unfolds the craftsmanship of Piero Masi, creator Fratelli Wines, with this offering.

Grown on sandy and rocky soils, the Sangiovese grapes are strategically planted to avoid overexposure to the sun. Such practice imparts delicate yet refined aromas of coconut and bougainvilleas. On the palate, hints of vanilla and violets along with a light body characterize this rare white wine.  

Paired Best With:Floral and apple notes. It?s acidic and fresh but has a smooth and creamy body. In the Summer, it will taste great with grilled fish, seafood, chicken and greens or pasta salads.In the Winter, it will taste amazing with a mixed green salad of romaine, arugula, herbs and gorgonzola cheese, as well as grilled fish, seafood and chicken.

Availability: The Fratelli Sangiovese Bianco can be found on many fine dining wine lists and retail stores throughout the country.  To find a retail store near you, or to purchase the wine directly, visit www.fratelliwines.com.

MRP in Maharashtra: Rs. 695

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