MUMBAI: ABP Ananda a News Channel makes News and history by becoming the first Television Channel to strike Gold and Silver at the prestigious EMVIES 2013. The EMVIE was introduced by the Advertising Club Bombay, honours measurable and significant contributions in the field of Media.
This year’s EMVIES saw an overwhelming 742 entries from across the country which required more than 100 judges from the Advertising and Marketing fraternityin Mumbai and Delhi. The leading consumer companies like Unilever, Tata Docomo, P & G had participated in the Awards by sending their entries.
ABP Ananda’s “Cholchhe Na Aar Cholbe Na” - a thought leadership campaign on an unprecedented scale struck an emotional chord with the Judges and Viewers to win 2 of the leading metals at the EMVIES.
ABP Ananda was awarded the most prestigious Gold EMVIE in the category of Integrated Campaign – Media / Media Property. It is interesting to note that this category had no Silver or Bronze winners.
ABP Ananda was awarded the Silver EMVIE in the category of Best Media Strategy – Media / Media Property. This was the highest Award in this Category as its pertinent to point out that there were no Gold Winners.
The EMVIES are awarded by the Ad Club Bombay for the most strategic communication campaigns. The EMVIES use the following criteria to judge winners:
- ‘What is the strategic objective’,
-‘What is the big idea’,
-‘How has the idea has been brought to life’
-‘What are the results’.