Blackberrys Men suit up on the streets of Mumbai

Blackberrys Sharp Nights, the prime property of menswear brand Blackberrys, gave a sneak preview today of their upcoming event. They unveiled the celebrities who will be walking the ramp for this edition, appropriately themed as Progressive. The unveiling saw bare chested men walk past cheering crowds on Linking Road to the brand store where they were then styled in a formal attire from the brand’s latest F/W 2013 collection. As the men lined up and walked down the Linking Road stretch, they kept unveiling the bus stops carrying the Blackberrys Sharp Nights campaign visuals and finally reached the store to unveil the store facade. From walking bare chested to the red carpet tuxedo look, it was quite a transition for these men. Thus, dressing down to dress up to the hilt was the thought behind the activity. It was quite an evening, with music, lights and crowds cheering on the men.


Through the Sharp Nights concept, Blackberrys has recognized a tribe of sharp men from various spheres of life. The fourth edition of Blackberrys Sharp Nights scheduled on 4th October, 2013 promises a mix up like never before. Themed as Progressive, critically acclaimed Abhay Deol, charming Siddharth Malhotra and stellar performer Aditya Roy Kapoor will strut down the ramp for the biggest ever fashion extravaganza, as they celebrate the best of new age cinema.


To get a chance to be a part of the season’s coolest event, Blackberrys is hosting various activities at their stores, Facebook page and on Twitter One can log on to their Facebook and Twitter pages and participate in the ongoing contests to win a fabulous all expense paid VIP trip for two. Blackberrys Sharp Nights (BSN) in the past three seasons, has showcased an interesting mix of celebrities like Arjun Rampal, Farhan Akhtar, Ayushmann Khurana, Karsh Kale, Anushka Manchanda, Imtiaz Ali, Rohit Shetty, Kunal Kohli and Madhur Bhandarkar.


Staying true to its mantra “Go Sharp”, the brand showed the world a glimpse of what they can expect at the Blackberrys Sharp Nights event. Be it bare chested men going sharp with Blackberrys or bringing together sharp men from music and cinema, the brand is connecting to the Blackberrys man who is young, fun, edgy and of course very stylish.


Blackberrys is a brand that defines ‘sharp edged clothing’ with their higher-concept feel. Their cachet of being one of the leading formal wear brands in the India is merited with their tailoring silhouettes and unique twist on style. The brand has evolved since its inception in 1991 with its own individual personality bearing strong concepts that are both perfectly executed and cohesively carried off.

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