MUMBAI: Pond's Femina Miss India World 2013 Navneet Kaur Dhillon helped India bag the Multimedia Award at the Miss World 2013 pageant in Bali for the second time in a row. The award was first introduced by the Miss World Organization in 2012 when India's Vanya Mishra clinched it.
The Multimedia Award is adjudged on how contestants presented their web section of the Miss World website and a Facebook page wherein they interact with fans through status updates, photos and videos. The maximum updates, interactions, likes and shares by fans earn fast track points on the Miss World scoreboard and ultimately help the contestant win the Multimedia Award.
Navneet's active interaction with her fans, her regular updates about the experiences at the Miss World 2013 contest through self-clicked photos and videos on the assigned Facebook page helped her win this prestigious award. Her contributions in particular on the Multimedia Award day were appreciated where she helped raise awareness about the rare Sumatran Tiger as she posted some really clever and prompt updates using pictures and videos through the day.
As of today, Navneet's page has over 1, 20,000 active fans and the posts reach over 1,000,000 people a week. All of this was achieved with intelligent status updates, interactive photo posts and some stunning cover pictures.
Navneet was closely competing with Miss Thailand and Miss Nepal for the Multimedia Award, however in the end the quality of her work stood out to take her across the finish line.
The Miss World pageant also has a Beauty with a Purpose award which is given to the contestant who makes special dedication to a charitable cause to help those who are less fortunate and has bagged 9th position. In the endeavor, Navneet joined hands with Hindustan Unilever Ltd, Pureit Brand to spread awareness about the importance of safe drinking water in India. Under its 'Unilever Pureit Protecting lives' programme, she and the brand's key NGO partner Integrated Village Development Program (IVDP), spent a few days in Tamil Nadu's Krishnagiri district to talk about the cause.