Laqshya Media Solutions creates nationwide buzz for Maruti Suzuki Stingray launch

Laqshya Media Solutions (formerly known as OMI), the division of India’s leading OOH advertising company – the Laqshya Group, planned and executed a nationwide campaign for the launch of the new Wagon R Stingray. The car is the newest model launched by Maruti Suzuki and the purpose of the campaign was to create maximum visibility and interest in the car across the country. The campaign, which lasted an entire month, was one that involved a great deal of research and planning.

The brief provided by the client was to generate maximum impact by using hoardings and spaces in relevant locations. Even though visibility was a crucial factor in the client brief, the idea was to ensure that the brand and the product stood out in a stylish and tasteful way without being too intrusive. The campaign designed by the Laqshya Media Solutions team therefore included a mix of various media from billboards, gantries, unipoles, bridge panels and toll brandings.

Talking about the new campaign, Atul Shrivastava, the COO for the Laqshya Group, said, “We are happy with the efforts the team has put in to innovate and create a powerful OOH campaign for the new Stingray launch. The locations chosen have been excellent and ideal for such an important campaign. Since Maruti Suzuki has been a client with us for several years, we wanted to do something exceptional and different to make the launch a success.”

Vinay Pant, Media Head for Maruti Suzuki, also commented on the new Stingray launch campaign, “The brief for the campaign was to create good visibility through outdoor advertising for the Stingray Launch that would capture the attention of young, trendy people in the metros and even in the Tier II cities. We knew that creating such a large scale campaign would be quite a challenge but we are very pleased with the ideas and execution from Laqshya Media Solutions.”

Avinash Singh, Media Manager for Maruti Suzuki, also spoke about the outdoor media campaign executed by Laqshya Media Solutions. “Our aim was to ensure maximum visibility for the new Wagon R Stingray and I am happy to say that Agency has delivered well on that front. I am especially pleased with some of the unique innovations like the branding at the Noida toll plaza. We look forward to many more exciting outdoor campaigns in time to come,” he said.



The campaign made extensive use of as many as 250 media units across 20 cities, at main arterial routes, high traffic zones and key touch points.

Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories