Television

ING Life Insurance set to redefine the digital experience the 3 I Way

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Intuitive.Intelligent.Interactive. The 3 Is’ that effectively sum up what the newly launched website is all about. Striving to break free the traditional and expected, the website is refreshingly new age, simplistic and gets right to the point.

An appealing layout and easy to find information makes navigation look like child’s play. Couple this with some amazing customer friendly features like an intelligent, well-structured product segment, robust knowledge centre that talks all the things about insurance, simplified online claim filing and premium payment interface, comprehensive customer services, and planning tools that help you plan your financial futures well, the website has it all covered.

Customers also get insights into the company as well as its network of advisors and partners. A whole page dedicated to eligibility, growth opportunities and testimonials from successful advisors is certain to pique the curiosity of potential advisors and partners.

On the release of the new website, Mohit Goel, Executive VP – Marketing said, “We at ING Life Insurance have decided to ‘Change the Game’, quite literally, when it comes to offering content and overall web user experience to our customers. Our new website is completely customer centric. The Intuitiveness, Intelligence, Interactivity offered by the website ensures that customers spend less time researching and more time exploring.”

Apart from being intelligent and interactive, our new website is very intuitive and boasts of a customer profiling feature wherein basis your past visits it will show personalized content to you. Of course you will have to visit the website a few times over a period of time before it starts working for you.

The icing on the cake? It is extremely friendly and gets along well with all devices. Your smartphones, phablets, tablets, desktops and laptops

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