Television

Nokia names October 20 ‘International Mobile Photography Day’

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Camera phones have changed photography forever and right along with it our lives. In 2014, it is estimated that smartphone photographers will take nearly one trillion photos that’s hundreds of thousands a minute (three thousand by the time you read this sentence), capturing in an instant the poignant, funny, dramatic, hilarious, strange and memorable moments that otherwise would have been lost forever.

In recognition of the evolving digital photography revolution, Nokia calls on photographers everywhere to grab their smartphones and celebrate with us on October 20 as we mark the first International Mobile Photography Day, a day dedicated to capturing all those once-in-a-lifetime, unexpected moments. Moments immediately immortalized and shared because now, people have the convenience of having a camera on hand, always, thanks to mobile phones.

To mark the occasion, Nokia India announced a special initiative for its Indian consumers and photography enthusiasts. Starting Oct 20, 2013, all Nokia Lumia 1020 owners can get their favorite images printed and delivered at their doorsteps, thanks to the new ZoomIn app. All one needs to do is download the new ZoomIn app from Windows Store on to the Nokia Lumia 1020, launch the app and select the image(s) to be printed. Each consumers is entitled to 6 prints (2 of 12x24inch and 4 of 10x8inch) absolutely free of cost, in addition to a super-large 16x20 inch print at a 50% discount.

“People today are documenting life around them in an entirely new way,” said Juha Alakarhu, head of Imaging Technologies at Nokia. “They’re no longer just taking posed pictures of family and friends, but capturing memories and stories through the magic of photos or videos. Photography has become a natural part of our daily lives!

“That wasn’t possible until camera phones essentially put a professional grade camera in everyone’s pocket.” Alakarhu believes the Nokia Lumia 1020 – with a 41 MP sensor, Carl Zeiss lenses, PureView technology, Optical Image Stabilization and super high-res zoom – makes it the perfect choice for photos that have to be right the first time.

Nokia is producing a “mobile photo documentary,” a series of photos from people all around the world depicting the most brilliant examples of life’s unexpected moments. The best-of-the-best photos will then be turned into a compelling “Life Unexpected” video. If you would like to join in the celebration and contribute your own “Life Unexpected” photo, share a memorable photo taken with the Lumia 1020 – or any smartphone – this Sunday (October 20), and then simply tweet or post your photo using 1020MobilePhotoDay. Your tagged image will then be considered for inclusion in the “Life Unexpected” video, along with some of the most renowned photographers in the world. (The video will be released on Monday, October 21.)

So, go ahead, snap a photo on October 20, the International Mobile Photography Day, and share your moment with the world. And while you are at it, don’t forget to order your prints through the ZoomIn app on the Nokia Lumia 1020.

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