Television

DY Works creates AVANSE a new education financing entity from Dewan Housing Finance Corporations

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/09/28/Untitled-3_13.jpg?itok=sDDSEjxX

Dewan Housing Finance Corporation, the flagship entity of the Wadhawan Enterprises has roped in DY Works, India’s largest brand strategy and brand design firm to create a brand for their new foray into the educational loan category – AVANSE. Realizing that education lies at the core of the development and growth of an individual, and consequently, of society, Avanse becomes a natural extension of the core ideology of the group.

From conceptualizing the brand positioning to naming and designing its brand world, DY Works partnered with DHFL for their brand needs at every step.

The Brand essence that DY Works arrived at through an intensive study of the education sector and the culture of young students and parents is “Redefine Karma”. It positions the idea in the societal context that constantly reinforces boundaries, and where such factors as caste were previously markers of discrimination in education. In fact today, financial agency has becoming the essential differentiating factor. Talking about the brand, Alpana Parida, President DY Works, observed, that in this context, “the educational loan becomes the key element, the gateway to an enlightened future with the power to redefine a student’s future karma. It positions the young Indian student as a game changer, a pioneer who can dream of an education without being trapped by monetary limitations”. The idea conveyed by the baseline - “Aspire without Boundaries” - foregrounds money not as an impediment to progress, but as an enabler. Emphasizing the importance of the insight behind the brand essence, Runjhun Pacholi, GM – Strategy who worked on the brand’s strategy, remarked that “the differentiating factor about AVANSE’s positioning is that instead of basing itself on just functional benefits like interest rates or convenience, it brings out the deep emotional aspect of responsibility and self-reliance where the student is able to take control of their future without worrying about financial impediments. The brand therefore becomes a tool for them to move beyond all kinds of boundaries – geographical, economical and socio-cultural”

Both the brand name and identity leverage the theme of unhindered progress. AVANSE comes from the French word 'Avancer' meaning 'The one who advances'. The symbol is created to represent the brand as a forward, upward moving arrow and complements the intent of the company.

Speaking about the project, Imran Patel, Senior creative group head who created the identity, remarked “Through AVANSE, the idea was to manifest the power of education as a catalyst. We felt this identity would empower both students and parents to dream bigger and higher. It's an opportunity for parents to provide their child with a blueprint for success and make him self-reliant and the means for a student to pave their own way to accomplish their dreams.”

Observing the importance of the engagement, Benoy Joseph, Head of Marketing, Avanse said “We were looking for a brand identity that would create a strong impact and establish affinity for the brand as a trustworthy entity with all the new age qualities that makes it a preferred and convenient choice for the consumer. When DY Works presented the idea to us, which positioned it as a fresh, contemporary brand, we knew it met all our requirements.” Avanse brings an entire new facet to the Dewan housing corporation’s vision of progress through financial empowerment.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/03/Pankaj-Sourav_0.jpg?itok=-MGetI3Q
World Billiards Championship to be telecast live on digital media

MUMBAI: Sports app Sports Flashes has tied up with Billiards & Snooker Federation of India (BSFI) to telecast the IBSF World Billiards Championship live. The championship will be taking place in Bengaluru from December 5 to 12. The eight-day championship that includes the Points format and the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/star-plus-800x800.jpg?itok=skBw-Vyj
Star Plus leads in traditional entertainment media brand category: Study

In an industry study conducted by Vidooly, it is observed that Facebook could be a great platform for aspiring video creators in the country. They can then incorporate it in their overall content strategy and try to leverage other platforms like YouTube, Twitter and Instagram.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/discovery-800x800.jpg?itok=0Nm7MzL-
Discovery to air 'River Monsters' throughout December

Freshwater detective, biologist and extreme angler Jeremy Wade has spent three decades traveling the world’s waterways in search of man-eaters that lurk beneath the surface of rivers and lakes in some of the most inhospitable locations in the world.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/tv-today-800x800.jpg?itok=S95bd2jx
Q2-17: TV Today Network topline up

BENGALURU: TV Today Network Limited (TVTN) reported 5.1 per cent increase in standalone revenue (TIO) for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year (Q2-16). Standalone profit after tax (PAT) however declined 4.1 per...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/monisha-800x800.jpg?itok=Z2ntYoIO
Discovery appoints FremantleMedia's Monisha Jaising Vaid

Discovery Networks is on a hiring spree. In its endeavour to accelerate growth and embrace opportunities beyond linear, Discovery Networks Asia-Pacific has now appointed Monisha Jaising Vaid as the director of original content for real world products. She joins from FremantleMedia India TV...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/fremental-800x8000.jpg?itok=KYe2Um-i
Wentworth: Fremantlemedia International, Sky Deutschland tie up

FremantleMedia International (FMI) has announced it had secured a deal with German-speaking PayTV platform, Sky Deutschland, for the award-winning and critically-acclaimed prison drama, Wentworth.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/Amirzada-cast.jpg?itok=AdSC4XPM
Amirzada Nawab Khan's story to be telecast on Zee Yuva

MUMBAI: Maharashtra Police, one of the potent police forces in India, has come a long way from the decade of 80s when it lacked training & high-end precision weapons which is the norm of late. That decade was marked with the rise in crime and police’s main weapon were their networking skills...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/BB10.jpg?itok=HeTvyaI5
Colors leads Hindi, urban GEC; Sony Pal retains position

MUMBAI:Colors continues to lead the Hindi GEC and Urban GEC markets in week 47. In Hindi GEC rural market, Sony Pal emerged as the number one channel while Zee Anmol bagged the second position, according to Broadcast Audience Research Council (BARC).

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/axn-800x800.jpg?itok=9WZlHTlX
AXN to air s1-6 of 'Californication'

Novelists are nerds, some say so but there was this one who broke all the stereotypes unabashedly. He was stylish, charming and could flatter almost anyone with his good looks and wit. Does it ring a bell? Yes, we are talking about the much loved TV character, Hank Moody. Get ready for debauchery,...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories