Television

Philips brings the goodness of Keratin to hair Appliances with its new KeraShine range

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/08/12/octrel75_2.JPG?itok=LYPqYCxh

Philips India, a leading Health and Well-being company, today launched the first Keratin infused hair appliances range in India. Marketed under the brandname KeraShine, the new range of Keratin infused appliances will include amulti-styling brush -GlamStyler, aHair Straightener and a Hair Dryer.

Keratin, a fibrous protein, forms the main structural component of human hair. Infusion of Keratin rejuvenates and revitalizes hair, giving it a softer, silkier feel.The new KeraShine range offers a portfolio of quick styling appliances to create glamorous hairstyles at home, giving women the freedom to sport a new look every day. While the Keratin infused in the ceramic plates of the appliances smoothens hair by closing cuticles, ions reduce frizz and make hair dust repellent.

Highlighting the innovation in this product range, Mr. ADA Ratnam,President, Consumer Lifestyle,Philips India said “In India, healthy, shiny and soft hair is considered the epitome of a woman’s beauty. In today’s fast paced lifestyle, while women want to experiment with their hair styles, they have little time to care for their hair. Philips’ new KeraShine range not only gives women the freedom to style their hair fearlessly every day, it also protects their hair against pollution, keeping them soft and safe. ”

Consumer research conducted by Philipsreveals that dryness, pollution and hair fall are cited as the leading hair problems by 31, 41 and 40 percent women respectively. On the other hand, with constant exposure to international markets and changing dressing trends, women in Indiaarealso adopting versatile hairstyles and are experimenting with their looks. The Haircare appliances market has thus seen tremendous growth over the past few years, with an exceptionally high growth in multi-stylers. With a product range like KeraShine, Philips intends to empower women to style every day, while also caring for their hair.

Following the launch of the KeraShine range, Philips will also release10 Do-It-Yourself hairstylingvideos to help women create new hairstyles using theGlamStyler. This is a special marketing initiative keeping in mind the upcoming festive season. These videos will present a step-by-step hair-styling tutorial and will be hosted on Philips’ YouTube Channel.

The unique design of the Kerashine range, with its distinctive Black and Gold look, makes it the perfect gift for the festive season as well. The range includes three products to suit different styling needs:

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/rajat-sharma-800x800.jpg?itok=7u0-8_Cb
New NBA president Rajat Sharma to strive for healthy competition in fraternity

India TV founder and chairman Rajat Sharma has been elected as the president of News Broadcasters Association (NBA).

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/PRASAR.jpg?itok=B5an8ay6
Prasar CEO reiterates implementation of SC verdict on DD's shared sports feed retransmission

NEW DELHI: Prasar Bharati CEO Shashi Shekhar Vempati has directed all private direct-to-home and cable operators not to telecast the sporting events' live feed from Doordarshan that have originally been shared by rights-holding private broadcasters. This was conveyed through a tweet by Vempati....

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/UDAY-SHANKAR.jpg?itok=Pr4g8jcN
Star's Uday Shankar on distribution challenges, IPL, FTA vs. pay TV, innovations, Made in India content…and much more

From the thirty seventh floor room, consisting of a table for the occupant to stand and work, some thought-provoking books and a huge TV screen, apart from other knick-knacks, the city life and environs below look scenic. Rather, most of the surrounding sea-facing skyscrapers in between the  green...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/18/dsport.jpg?itok=MpWtC-AZ
Laver Cup: DSport acquires exclusive India broadcast rights

Dsport, a sports TV channel by Discovery Communications India, has acquired the exclusive India broadcast rights of the inaugural edition of Laver Cup.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/18/zeel.jpg?itok=ZKs3UIWg
Zeel closes sports broadcast business sales deal with SPN with slight alterations

The Subhash Chandra-led Zee Entertainment Enterprises Limited (Zeel) had informed the bourses on 28 February 2017 that it has closed the first phase of the transaction for the sale of its Sports broadcasting business with Sony Pictures Network India and its affiliates (SPN) on receipt of US$ 330...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/18/Vivek_Malhotra-Arnab_Goswami.jpg?itok=mY9lgf-7
Republic TV, Aaj Tak continue to lead genres as news viewership falls

BENGALURU: Republic TV recorded its lowest viewership since its launch in week 36 of 2017 (Saturday, 2 September 2017 to Friday, 8 September 2017). The channel garnered 854,000 weekly impressions, lower than the earlier low of 868,000 weekly impressions it had scored in weeks 25 and 27 of 2017...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/18/Lachlan%20Murdoch.jpg?itok=Whu9xvlL
Lachlan Murdoch opens up about Fox & Star TV’s billion-dollar EBITDA target

MUMBAI: The billion-dollar EBITDA target for Star India is not just talk. 21st Century Fox executive chairman Lachlan Murdoch stated this firmly at the Goldman Sachs  Communacopia 2017 conference mid-last week. Labeling the billion-dollar target as Fox’s second highest priority at present, while...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/16/Kamaljit_Singh_Hayre-Surjit_Singh_Tut_0.jpg?itok=5zGR63YQ
PTC to telecast World Kabaddi League from 24 Oct in India, abroad

MUMBAI: The season three of World Kabaddi League will be held from 24 October to 12 November 2017 in India. PTC Channel has been signed on as the broadcast partner to telecast Live the World Kabaddi League (Season-3) in India and also to broadcast the league around the world. Two matches will be...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/15/arnav-nba.jpg?itok=nkeAaTwW
Republic TV seeks more involvement in NBA India ahead of AGM

It has shaken up the Indian news broadcasting space within just a few months of its existence. Now, Republic TV, co-promoted by Arnab Goswami, is seeking to sweep clean the functioning of an industry body--- the News Broadcasters' Association of India or NBA, which, incidentally, is holding its...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories