Burson-Marsteller Celebrates 60 Year Anniversary By Launching New Positioning: Burson-Marsteller, Being More

Burson-Marsteller, a leading global public relations and communications firm, today announced it is taking the opportunity of its 60th anniversary to launch a new global positioning under the title of Burson-Marsteller, Being More. Burson-Marsteller, Being More is an expression of the firm’s ambition to be the leading ideas-driven, results-oriented communications firm in the world alongside its long-standing commitment to evidence-based communications.


To support the new positioning, Burson-Marsteller announced the launch of a new website at A newly produced video presentation ( on the new website provides more detail on Burson-Marsteller, Being More.


Around the world, companies, organizations and individuals are pressed every day, in their own way, to succeed at Being More in highly demanding environments. Burson-Marsteller, Being More is a commitment to help clients meet their challenges and seize their opportunities by harnessing the power of the increasingly dynamic and highly-connected world of communications. It is both about Burson-Marsteller being more for clients as their trusted advisers, as well as a recognition that today’s communications environment demands more of everybody who operates in it. Burson-Marsteller, Being More is based on the belief that the most successful organizations are guided by a clear sense of purpose – a distinct and powerful world view that shapes their business, guides their actions and ultimately determines their reputation and success.


“Our 60th anniversary provides the perfect catalyst to ensure Burson-Marsteller is being more in the service we provide our clients in a fast-changing communications environment,” said Burson-Marsteller’s Worldwide Chair and CEO Don Baer. “Our purpose is to help our clients define and communicate their purpose of Being More and to inspire our people to make Burson-Marsteller the best ideas-driven, results-oriented communications firm in the world.” Baer continued: “For us, this is about being more focused on integrating a wide array of communications, marketing and reputation-building activities. It is about being more focused on creativity, on strategic thinking, on evidence-based communications and on more digital and social outreach.”


“Being More is part of the Burson-Marsteller DNA,” said Harold Burson, Founding Chairman of the firm. ”While Being More has just recently been adopted as our number one priority, it is both recognition of our past and a directional beam for what we know will be a shining future.”


“Genesis Burson-Marsteller in India, is realising the global vision of Being More by focusing on integrated communication to deliver real measureable impact to clients. At Genesis Burson-Marsteller, Being More is a promise to provide clients with strategic counsel, ideas and results across the spectrum of public relations, public affairs, corporate responsibility, digital, content and crisis communications services, thereby addressing the need companies have today for an integrated communication campaign for different audiences,” said Prema Sagar, Principal and Founder, Genesis Burson-Marsteller.


In support of the new Burson-Marsteller, Being More positioning, the firm is rolling out a series of new initiatives over the next several months, including:


• The Burson-Marsteller Conversations: A global thought leadership series of gatherings that will bring together many of the best minds in business, public policy and media to address important issues facing the world and our clients.


• Burson-Marsteller, Being More Global Employee Training: This new training program is designed to ensure that Burson-Marsteller teams around the world learn the essential skills necessary to be more in today’s communications sector, including being more creative, savvy about digital and social media and growth-focused. For the first time, the firm has appointed a Managing Director of Global Talent Development to drive this global initiative.


• Worldwide Strategic Leadership Team: The firm is creating a worldwide strategic leadership team to bring top strategic and creative leaders from different fields and regions to advise Burson-Marsteller’s clients. The firm announced the first member of this team is Jennifer Maguire Isham, a former President of the Tribeca Film Festival in New York City. Isham previously worked for CNN as Senior Vice President of Programming. She joined CNN from ABC News, where she was an award-winning producer at Primetime Live. Other members of the team will be announced in coming months.

Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

Whether businesses and industries practice their art of selling fairly although they have 'Fair Practices' training during the academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India.

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories