The Joy of Giving week wraps up on an incredible note

The Joy of Giving, an initiative started by Percept Art in association with ToyBank saw its last fund raising event yesterday. ToyBank which is a non-profit organization that has been set up with the aim of providing toys to children, organized the fund raiser through the synchronization of art, music and creativity.

27th September 2013 was the opening night of the joy of giving week with wine and cheese, where Shweta Chari, founder CEO of Toybank made a brief presentation to the audience. Next was the musical event where the attendees saw live performances by Luke Kenny, Vasudha Sharma, Ravi Iyer and others.

The final event of the joy of giving also saw the final round of the photography event. The entries were judged by Atul Kasbekar and Purab Kohli. Attendees at the event also saw live performances by Suchitra Pillai & friends, Luke Kenny and other well renowned artists. The event on the whole was a huge success and received incredible support from the people.

Atul Kasbekar in regards to the photography event said, “Picking a winner is not easy when we have so many amazing photographers in the house. It makes me really happy to see photography being taken so seriously not only as a hobby but also for a full fledged career option.”

Luke Kenny, who has been a major support for the joy of giving added, “Toybank is doing such a brilliant job for the under privileged children. It feels really good to be associated with an event like joy of giving. I have made my humble contribution and shall continue to do so in the future.”

Percept Art aims at raising around 10 lacs from all these events and a portion of funds raised from this event will be donated to Toybank, which intends to use these funds to open one dozen rural impact centers across rural Maharashtra by the end of this year.

Shweta Chari, founder CEO of Toybank was overwhelmed with the response. She said, “It is like mixed emotions rushing in. The team of Toybank and Percept have done an amazing job to put together this brilliant show. We shall continue to do whatever we can to make a contribution to the lives of these beautiful children and make their world a better place.”

Having reached out to over 65,000 kids so far, Toybank is working their way to impact the lives of 1,00,000 kids in their 10th year.

Latest Reads
Republic TV, BTVI join hands for budget coverage

MUMBAI: Republic TV, spearheaded by Arnab Goswami, and Business Television India (BTVI) have entered into an alliance for content and programming around Union Budget 2018. The Republic TV- BTVI alliance promises to offer viewers a distinctive experience.

Television TV Channels News Broadcasting
Mairu Gupta and the art of building the NBA in India

MUMBAI: For basketball fans worldwide, the US National Basketball Association (NBA) represents the mecca of the sport. But in India, the NBA has had its task cut out, what with cricket presenting a near impenetrable line of defence.

Television TV Channels Sports
CNN-News18 'Indian of the year' 2017 special Telecast on 9 and 10 December

MUMBAI: The awards night of the annual and flagship initiative of CNN-News18, ‘Indian of the Year – 2017’ will be telecasted on the 9 and 10 of December at 9:30 PM on the channel. The initiative, whichrecognizes and awards the exceptional contribution and achievements of the iconic Indian citizens...

Television TV Channels News Broadcasting
Music channels bet on shows to boost viewership

MUMBAI: Seems like music channels are playing second fiddle to online music platforms when it comes to playing tracks. In an attempt to grab more eyeballs, pure-play music channels on television are moving away from the music content and focusing more on the youth-centric shows.

Television TV Channels Music and Youth
Zee TV leads Hindi GECs in week 48 of Barc ratings

MUMBAI: Zee TV emerged as the leader among Hindi general entertainment channels (urban + rural) dethroning Zee Anmol, according to Broadcast Audience Research Council’s (BARC) all-India data for week 48.

Television TV Channels GECs
Republic TV continues lead as genre ratings rise

BENGALURU:Two of weeks earlier, we had mentioned that the English News genre’s four week average ratings and weekly ratings have been falling since weeks 29 to 32 of 2017. The fall continued until week 47 of 2017 when the combined Broadcast Audience Research Council of India (BARC) weekly ratings...

Television TV Channels News Broadcasting
SPN India acquires TV, OTT rights for T10 Cricket League

MUMBAI: The newly introduced T10 Cricket league (TCL), which will be played at the UAE’s Sharjah Cricket Stadium, will be telecast live on Sony ESPN. The league is a four-day event running from the 14th to the 17th of December 2017.

Television TV Channels Sports
News Corp’s new ad network takes on Facebook, Google

Training its guns at the digital-ad dominance of Google and Facebook, News Corp has launched a platform, News IQ, to let advertisers reach audiences across all of its online properties.

Television TV Channels News Broadcasting
Gracenote launches channel monitoring solution for broadcasters

MUMBAI: Gracenote, a Nielsen company, has launched its next-generation TV distribution monitoring and reporting solution developed specifically for the Indian TV market called TV Street Maps 2.0.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories