Television

Luminarc associates with NDTV GOOD TIMES' 'Bachelor's Kitchen' to promote use of healthy and stylish tableware

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Luminarc, the French tableware brand is the associate sponsor of the show ‘Bachelor’s Kitchen’ on NDTV Good Times starting October 18th, 2013.

Anchored by celebrity host and Chef Aditya Bal, the new show aims to transform kitchens into creative workstations with explosive new ways to make everyday food a joy to cook and share. Complementing the gourmet delight on the show will be the new stylish and trendy range from Luminarc.

Inspired by its French lineage, the Luminarc range exudes French style, sophistication, cuisine, creativity and aspiration. The brand offers a wide range of tableware, drinks ware and kitchen accessories and enjoys revealing the secrets of the art of entertainment around the table. Assisted by French innovation and creativity, the brand’s wide variety of offerings appeal to all ages and all desires and create a perfect meal atmosphere for every occasion. Lively and consumer friendly, the brand adds that perfect touch to the lives and homes of people it touches.

Speaking on the association, Ajay Dhyani, Marketing Manager – Indian sub-continent, said, “We are excited about our association with NDTV GOOD TIMES. Luminarc is a world’s leading brand in tableware industry and we are pleased to be part of the show which will enable the viewers to understand the nuances of using healthy cum trendy tableware. It’s time that people became conscious about the importance of using healthy tableware and also understand that tableware is no longer a “behind the cabinet” product. Trendy and stylish tableware is as much a statement as any other lifestyle product is.”

Luminarc offers a wide range of shapes, styles and patterns which are easy to use and store. The brand offers a wide variety of dinnerware, drink ware and other kitchen accessories and this show will provide Luminarc an opportunity to showcase its stylish & trendy range and also highlight how healthy Luminarc’s products are. Unlike other products in the market, which may be of low quality, Luminarc products are carefully designed using non-toxic (lead free) enamels and are 100% food safe. The range is perfectly tempered making it three times stronger and highly heat resistant.

Speaking about the channel’s association with Luminarc for the show Arati Singh, Channel Head , NDTV Good Times said, “The channel’s new offering Bachelor’s Kitchen will see celebrity chef Aditya Bal making cooking so simple that everyone can try their hand at it and each episode helps you plan an entire meal full of quick, easy and mouthwatering dishes. The association with Luminarc was an obvious choice as the brand offers innovative and stylish kitchen accessories which perfectly compliment the gastronomical delight on the show.”

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