MUMBAI: LIVE Viacom18 has roped in India’s much loved DJ, VJ and dance music promoter, Nikhil Chinapa and one of the world’s leading electronic music promoters to launch a truly world-class dance music festival in North Goa this December. The five day festival will offer music lovers an unparalleled, immersive experience coupled with quality music across a number of popular and underground electronic music genres. With Viacom18’s huge broadcast strength, leverage of iconic music brands like MTV & Vh1 and considerable knowledge of events across all platforms and with Chinapa’s in-depth understanding of the Indian dance music industry, the festival promises to create an unforgettable experience in Goa. The associated international festival company has executed large format events in destinations such as Los Angeles, Las Vegas, New York, Chicago, Dallas, Puerto Rico and London and is regarded as one of the world’s finest dance music companies with the forte of delivering an electrifying carnival atmosphere.
The aim of the festival is to restore the spirit of community and passion for music that’s been missing from some electronic music festivals held in India recently. By giving preference to top-notch DJs over commercial names, the festival will target devoted music lovers whose needs aren’t being met in the current Indian music festival landscape. It will connect serious music enthusiasts directly with the artists they love and become a sanctuary for forward-thinking music fans looking for life-affirming experiences.
Besides immersive experiences, the festival will also have a strong local focus, creating a platform to nurture and promote some of India’s best DJs on the same stages as the international artists.
The festival’s goal is to maintain a balance between popular and underground music. This will be a festival for the true dance music fan, for whom music is a way of life… and life itself unthinkable without the music they love. Putting it simply, this will be quality over quantity. What better place in the world to bring friends and music together but Candolim Beach, Goa .