MUMBAI: It’s time to pack the red carpet away and roll out the orange one instead, as the world’s biggest and most entertaining kid’s award show – the Nickelodeon Kids’ Choice Awards comes to India this November.
Nickelodeon is known world-over as the # 1 global entertainment brand dedicated to kids. The brand is all about giving kids what they want. With an approach that puts kids first and celebrates them each and every day, Nickelodeon takes pride in encouraging kids to be themselves - funny, messy and free-spirited. Keeping this in mind, Nickelodeon through LIVE Viacom18 is bringing the biggest and most popular Kids award show – The Nickelodeon Kids’ Choice Award to India for the very first time. The only live awards show of the kids, by the kids and for the kids where kids get to vote across categories for their favorites who will get declared the winners!
With over 25 successful years of enthralling kids, the Nickelodeon Kids’ Choice Awards has captured the hearts of kids worldwide. Since its inception, the awards show has been telecast in over 33 countries worldwide. Year on year the Nickelodeon Kids’ Choice Awards receives millions of votes from across the world!
The 2013 KCAs reached more than 24.6 million unduplicated viewers in 23 countries including the US across the premiere and encore episodes (more than 10.6 million from the international audience) Further the awards generated a record breaking 148 million International votes, up +284% from last year’s total of 39m. The highest number of votes recorded ever!
The show is known for its fun elements such as orange carpet, orange blimps, green slime mania (term coined by Nickelodeon, where celebrities as a mark of honour, get green slimed!), vivacious performances and kids having a blast. In the past, the Nickelodeon Kids’ Choice Awards has witnessed popular personalities such as Johnny Depp, Pitbull and Halle Berry to name a few, presenting awards, performing and winning awards as well! Furthermore, the show has also caught many celebrities off guard by sliming the likes of Justin Bieber, Will Smith and even Daniel Radcliff. This year, it will be interesting to watch our homegrown celebrities and stars have the honor of being slimed at the Nickelodeon Kids’ Choice Awards India.
Ms. Nina Elavia Jaipuria, Executive Vice President &Business Head, Kids’ Cluster, Viacom 18 Media Pvt. Ltd. says, “At Nickelodeon, we put kids at the core of all that we do. We believe in empowering kids and giving them the opportunity to make their own choices. With Nickelodeon Kids’ Choice Awards now in India, we are giving them a platform where they can voice their choices. We will be their true mouthpiece in every sense of the word!”
Commenting on the launch of the Kid’s Choice Award India, Mr. Jaideep Singh, Sr. Vice President and Business Head – INS, Viacom18 Pvt. Ltd. said, “We are very thrilled and privileged to be at the forefront of bringing an award show of this stature to Indian shores. There is an impressive line-up of celebrity performances and anchors for Nickelodeon’s first ever Kids’ Choice Awards. Part of our LIVE business is to constantly strive to provide fresh and innovative concepts that will not only pique interests of the Indian audience but give an opportunity to advertisers to connect with their audience.”