Television

Everybody is getting into Suits

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This October get ready as Comedy Central lines up the biggest show of the year – Suits. After two super hit seasons, Comedy Central brings back Harvey Spector and Mike Ross on Suits-Season 3. Premiering on October 7th Season 3 promises to be bigger & better than the previous two super hit seasons with more drama & sharp witty one liners than ever before!

The third season premieres with a shift in the dynamics at New York’s top law firm. After merging with a top British firm, Harvey is at odds with his boss and mentor, Jessica Pearson (Gina Torres). Meanwhile, Mike and Rachel Zane's (Meghan Markel) romance has its up’s & down’s as well. The script beautifully captures the inner conflict of the characters as well as their personal bond and conflict with each other.

The season has been described as “Intense, Witty & with fine performances” by Tom Gliatto of People Weekly & Denise Warner from Entertainment Weeks says “The result finds the actors inhabiting their characters' backstabbing natures as comfortably as their outfits.”

Commenting on the new season, Ferzad Palia, Senior VP and GM - English Entertainment, Viacom 18 Media Pvt Ltd, says “With two brilliant previous seasons Suits has developed a cult following in India much like it has in many other countries the world over. Season three has been huge in the US garnering record audiences & we intend on making it really big in India as well. Keeping in mind the popularity of the show, we’ve planned a 360 degree marketing campaign that will take viewer interest to the next level”

To further promote the Suits fever among fans, the channel has undertaken a 360 degree marketing strategy ‘Everybody in Suits’. This campaign will engage Comedy Central fans through on-air promotion, on-ground activities and digital media. One of the activities the channel is undertaking as a part of its marketing strategy is to partner with Cafe Coffee Day. On launch day,all patrons wearing Suits at Cafe Coffee day outlets across the country will be offered a free cup of coffee. Another interesting concept that will be executed during the launch period will be in partnership with Pressto, where all customers bringing in their SUITS to be dry-cleaned will find communications in their freshly cleaned Suits asking them to tune in to the show on launch day.

On premiere day, one will witness the suits fever with people dressed in Suits at the most unlikely locations like Gyms, Petrol Pumps and Parks all across the leading metro’s – Mumbai, New Delhi, Bangalore and Kolkata.

The season will also be promoted through a contest amongst both viewers & media agencies which will urge them to wear Suits on the day of the launch. Participants will have to take a picture of themselves in suits and send them to Comedy Central India. All images will be collated and the lucky winners will be gratified with a vacation fit for Harvey Spector where winners will enjoy a once in a lifetime experience at the Taj Lake Palace, Udaipur. Accommodated in one of the luxury lake-view rooms for two nights & three days, Winners will enjoy Spa sessions, a fine dining experience, a Jaguar for travel services & the whole experience of the Harvey life!

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