Merck India Unveils Consumer and Lifestyle Inspirations 2014-15

MUMBAI : Colour is an element as important as design; however colour trends, though reflecting the spirit of times, could change frequently. For example, silver gaining popularity worldwide, thanks to the wave of high tech products.

One of the questions that perennially plague most manufacturers and product developers is determining the defining colour in the coming year. From a developer?s perspective, ?colour sells; but the right colour sells better? and thus they are in a constant search for the upcoming colour and trend preferences.

Performance Materials India, a division of Merck, is a leader in effect pigments. Every year it brings together experts and undertakes extensive research to predict colours that consumers will prefer in the coming years. It today unveiled the ?Consumer and Lifestyle Inspirations 2014-15?, a colour forecast for the printing, plastics and coatings industries in India.

Some of the trends that consumer and lifestyle inspirations highlighted are:

?    Warm effect colors like matte oranges, reds and deep chocolate browns would gain prominence.

?    They would be complemented by bold colours like electric / cobalt blues, purples and pinks.

?    For consumer electronic appliances, silver would play a lesser role as consumers gravitate towards colours with higher chroma, effect and emotion. Individual expression takes precedence.

?    Black is no longer simply monochromatic; it gets reinvented and takes on a sparkly hue.

Commenting on occasion of the unveiling, Filip Roscam, Creative Design Manager, Merck KGaA, said, ?The purpose of the report is to introduce the latest global colour trends and apply them to local products. This offers customers an opportunity to predict future trends and create demand for their products. Colours help consumer express their identity and individuality; thereby equipping manufacturers to satisy their customers? needs.?

Dr. Aniruddha Paul, Head, Regional Marketing Asia (Decorative) said, ?Being a global leader in the pearlescent pigment market, Merck?s Performance Materials Division focuses on creating new demand by actively developing products and predicting colour trends. We predict trends each year for various industries such as plastics, printings and coatings, and are confident that the Indian market will benefit immensely from it.?

Latest Reads
Republic TV continues to dominate English news genre: BARC week 44

In the Hindi news (U+R) genre, Zee News climbed two slots to the third position in week 44 of BARC ratings. Aaj Tak yet again stood on top in all the three genres. Republic TV continues its dominating streak in the English news genre.

Television TV Channels Viewership
Essel Group engages Goldman Sachs to sell half its stake in Zee Entertainment

Mumbai: 13th November 2018, Subhash Chandra and family along with its advisors met in Mumbai over the Diwali weekend to undertake a strategic review of its businesses in view of the changing global media landscape. The strategic review underscored the importance of technological advancements such...

Television TV Channels GECs
Neville Bastawalla to take over as marketing head of SPN India sports cluster

Sony Pictures Network (SPN) has made some internal changes and handed the responsibility of heading marketing for the sports cluster to Neville Bastawalla, a source close to the development informed

Television TV Channels Sports
Big Ganga Sets up Safe Changing Rooms for Women During Chhath Puja

Riding on the success of multiple initiatives, ZEE Entertainment Enterprise Limited’s No. 1 Bhojpuri Channel, Big Ganga introduces a much-needed social initiative - ‘Ek Kadam Swabhiman Ki Aor’ on the occasion of one of the most popular festivals of the region, Chhath Puja.

Television TV Channels GECs
Most awaited awards of the year - Nickelodeon Kids Choice Awards 2018 is back, bigger than ever!

It’s time to blow the trumpets and roll out the orange carpet for Nickelodeon Kids Choice Awards 2018.

Television TV Channels Kids
Zee TV leads GEC urban in BARC week 44

Zee TV that was on the fourth position in the previous week climbed to the second position in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 44 of 2018.

Television TV Channels Viewership
Anushka Sharma joins hands with Discovery to promote Tiger Conservation Movement

Leading Bollywood actress Anushka Sharma has joined hands with to promote a global awareness movement to save tigers from extinction.

Television TV Channels Factual @ Discovery
Shemaroo Entertainment brings back the Golden Era of Nimmiji

Shemaroo Entertainment’s retro music channel Filmi Gaane launched a compilation of 35 songs of 1950’s veteran actress Nimmi by the name “SUPERHITS OF NIMMI - The Vintage Beauty”.

Television TV Channels Music and Youth
Star India publishes RIO as per TRAI tariff order

After Supreme Court of India gave the verdict in favour of Telecom Regulatory authority of India (TRAI) in the tariff order case.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories