Television

World Children Expo and Discovery Kids brought families together to usher in Diwali in a fun-learning way at the Discovery Kids-WCE Diwali Festival 2013

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NEW DELDI: An action packed Diwali expo for kids, ‘World Children Expo@Diwali 2013’ conceptualized by Creative Children Media Pvt. Ltd. and presented by Discovery Kids, saw the weekend of October 19-20 at the Ambience Mall, Gurgaon flooded with parents and kids having a gala time. The expo brought families together to celebrate Diwali in a fun-learning way.



From apparel to games, books to toys, quizzes to making diwali greetings, meeting and greeting cartoon characters to attending workshops and sessions - WCE@Diwali was the first ever and largest event of its kind for kids during the Diwali season , with insane fun not only for kids but for the whole family.



"WCE@Diwali has started on a strong footing and is turning to be a worthy extension to WCE's already established presence. We had over 50 participating brands across 10 industry sectors including white goods, holidays, healthcare, entertainment, gifting, edutainment and sports. Discovery Kids had launched their Transformers brand successfully at the expo. We had participation from Crompton Greaves and Bajaj Electricals which are industrial giants in their area. Also, Arsenal Soccer Schools India chose WCE for their marketing as well which brings sports and children to the limelight in this festive season. We hope to do this event every year with more and more brands catering to children", shared Rahul Gupta, Director and CEO, Creative Children Media (P) Ltd.



The children participated with great enthusiasm at the Discovery Kids’ stall that offered exciting games, interactive quizzes, fun contests and range of Discovery Kids’ merchandise. Kids got the opportunity to embrace one of their favourite television characters from the iconic series TRANSFORMERS PRIME BEAST HUNTERS in multiple forms. The parents joined the action with their kids at the Discovery Kids stall and exuded “the child in them.”



Rahul Johri, Senior VP and General Manager – South Asia and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia, Discovery Networks Asia-Pacific said, “This festive season, Discovery Kids celebrated its first year’s success with its audience. It is a delight to see such an amazing response to Discovery Kids’ Diwali festival organised along with World Children Expo. The event allowed us to share our joy with kids. It also led to interaction and exchange of ideas and learning with children and their parents.”



With the interesting activities and competitions at the expo, kids not only won prizes and goodies but got to explore an eco-friendly yet creative way of celebrating Diwali. Here Kids decorated Lord Ganesha’s idols for Diwali pooja. Kids showed their imaginative side while making Beautiful Greeting cards to gift their loved ones for Diwali festival.



Parentune, a panel of child psychologist, parenting and child development experts did a unique workshop for Parents named “Raising happy children”, where parents got to know about the tools and methods on raising happy children. Parents were encouraged to learn more about their children and understand them.



There were so many interactive activities for both Parents and Kids at the expo, and they seemed to enjoy them all. At one place, Parents could be seen learning from the Health workshop by Bharat Clinic and on the other, magic shows and storytelling sessions won the applause of kids.

Also, an exciting and exclusive kids’ range of toys, games, accessories, Holiday plans, clothing & decor were on sale and display. Overall, World Children expo@Diwali 2013 proved to be an event, which redefined the way kids and families have fun, learn and celebrate the festival of Diwali.

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