Television

Squarekey launches in Mumbai

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/08/12/Untitled-1_4.jpg?itok=tT9In92y

MUMBAI:  After its successful launch in Delhi last week online shopping destination SquareKey.com is all set to create a buzz in Mumbai.



Amidst much glitz and glamour, launch party of Squarekey.com was hosted at Le Pain Quotidien (BKC) in Mumbai by Nishka Lulla and SquareKey founder Avantika Daing on Monday. The guest list included the who’s who of the fashion industry and lifestyle magazines with Mugdha Godse, Krishika Lulla, Aditya Thackrey among many others.



SquareKey.com has been creating quite the frenzy amongst Bollywood celebrities, stylists, and the fashion elite since it’s a virtual store for brands unavailable in India till date.



An online retail destination for premium western contemporary fashion and lifestyle brands for men, women, and kids, and touted as "India's Net-A-Porter," SquareKey offers unprecedented access to current in-season styles from leading western designers including BCBG, Nicole Miller, Nanette Lepore, Cynthia Rowley, Members Only, DL1961, Milly, Hanky Panky, and more.



SquareKey’s partnerships allow access to these labels which do not have brick and mortar presence in India at parity price (for the same price as retail in US/Europe) with free shipping.



Now you must be thinking, where do I sign up, right? Key in at: http://www.squarekey.com.

SquareKey’s vision is to create a level playing field between international brands and Indian consumers in their access to each other by providing current season items at parity price along with pre-order exclusivity. Sitting on a unique content platform, it keeps consumers engaged in real time trends.



Recently launched SquareTUBE is their own YouTube-driven digital approach to content around fashion and lifestyle. SquareKey also provides a personal shopper service where consumers can shop New York City whilst sitting in India.



Founder Avantika Daing says, “there is a large gap in a growing market. We want to unlock the world with SquareKey, by bringing the retail experience as it happens in real time in New York and London to the Indian consumers so they are not an afterthought; as is the case with branded retail in India. We partner with our brands strategically so as to not dilute them like e-retail tends to do in India. We are about an experience and so content, information and customer needs are of high priority to us. To enhance the customer experience, we now offer pre-order – providing exclusive access to items weeks before they are available in retail, even in New York!”



Editor-in-Chief Kanika Chadda Gupta explains, “SquareKey’s goal is to make shopping an experience rather than a chore. Our aim is two-fold. Firstly, we are living in a digital world and Indian shoppers have become a lot more tech savvy. We want to encourage online shopping since it’s easy and hassle-free, especially with our incentives of cost on delivery, parity price (same prices those in the US/UK), and free shipping. Secondly, we have positioned ourselves to be “content meets commerce,” which means the site navigates like an interactive magazine. On SquareTUBE, we have exclusive videos including “Street Style Around the World” and “Behind the Seams,” where consumers get a chance to hear from the designers themselves. On other e-commerce portals, the clothes get all the limelight. We want to give you the backstory. And with editorial features like “Shop the story” and “Pick of the week,” one can spend hours on SquareKey reading fiction narratives and getting tips on how to stay on trend while staying true to one’s own originality.”



SquareKey’s advisory board consists of founders, designers and editors of Fine Wines & More, Soho House, Le Pain Quotidien, Harper's Bazaar, FreeCultr, IMG Worldwide and Estee Lauder.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/nagin.jpg?itok=b3lDGnFF
Colors Tamil the new entrant in BARC's week 24 data for Tamil market

MUMBAI: Colors Tamil, the newly launched Tamil regional channel of Viacom 18, was the new entrant in the Tamil market after BARC released its rating for week 24. Star Maa, a Telugu channel of Star TV, topped the charts, with Big Ganga settling for second position. There wasn’t much change in the...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/v8.jpg?itok=mpHAliQ0
V6 News set to launch Telugu GEC

MUMBAI: VIL Media Pvt Ltd-owned V6 News, a 24-hour Telugu satellite news broadcaster, is set to launch a general entertainment channel. V6 News, launched in March 2012, managed to gain popularity among the audience in Hyderabad and Telangana market within a short span of time. Earlier, it was...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/lal.jpg?itok=gi-ZabHS
&TV presents Laal Ishq - passionate love stories with a supernatural twist

We promised to be together forever. Nothing could take us apart - not even death. Even though my body has long gone, my spirit still lives on… my soul will always be with you. For true love, never dies. &TV’s latest offering Laal Ishq, a series of passionate love stories with a supernatural...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/kumkum.jpg?itok=MYwxtkw_
Zee Anmol retains lead in GEC (U+R) in BARC's week 24 data

Zee Anmol retained its top spot in Broadcast Audience Research Council (BARC) data for week 24 in the Hindi GEC (U+R) market. While Star Utsav and Rishtey swapped their third and fourth positions in the rural market, Star Plus and Zee TV exchanged second and third positions in the urban segment.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/mirror.jpg?itok=iCGUizmu
BARC, Week 24: Rebublic TV dominates, Mirror Now enters top five

MUMBAI: Times Network’s English news channel, Mirror Now, replaced NDTV in the All India Broadcast Audience Research Council’s (BARC) week 24 rantings, as Arnab Goswami's Republic TV continued to dominate the English news market While Aaj Tak led the charts in two Hindi news markets, ABP News...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/com.jpg?itok=dt4jzm8M
What next with Fox-Disney-Comcast ?

MUMBAI: Part poker, part chess. That's exactly how the Disney-Comcast bidding war for Rupert Murdoch's entertainment conglomerate - 21 Century Fox - is being played out. The intense, see-saw battle for the media empire, which includes Hollywood studios, cable networks and streaming businesses, isn...

Television Production House Post Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/sky.jpg?itok=iRHwz8oe
Sky News gets 15-year commitment from Disney in takeover battle

MUMBAI: Disney has refrained from selling Sky News without the U.K government’s permission and offered British authorities a commitment to operate Sky News for 15 years. For its part, 21st Century Fox has offered new commitments in an attempt to get its $15 billion bid for Sky over the finish line...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/discovery.jpg?itok=8KddrXNz
Discovery picks Park Avenue address for new global HQ

MUMBAI: Discovery Inc. has selected a Park Avenue address for its new global headquarters. The company is also expanding facilities and adding jobs in Virginia. The company has signed a long-term lease with TF Cornerstone to occupy the entire space of 230 Park Ave South. According to GlobeSt.com,...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/cr7.jpg?itok=-tKIxKC0
NBCUniversal accuses BeoutQ of illegal streaming of FIFA World Cup in MENA

MUMBAI: NBCUniversal, an American multi-national media conglomerate owned by Comcast, has accused a pirated streaming service called BeoutQ in the Middle East and North Africa (MENA) for illegally broadcasting the FIFA 2018 World Cup matches. NBC's Telemundo unit, which holds the Spanish-language...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories