JAIPUR : India’s premier regional channel ETV and the fastest growing Two wheeler manufacturer of India Honda Motorcycle & Scooter India Pvt. Ltd. hosted the first ever awards night to celebrate the Rajasthan Ke Superstars Grand Finale 2013 in Hotel Clarks Amer, Jaipur.
With a crystal clear objective to take the regional talent of Rajasthan to the next level of recognition and growth by realizing their true potential, ETV Rajasthan launched an initiative in the state, named ‘Rajasthan Ke Superstars’ in September, 2013. Honda Dream Neo chose to associate as the Presenting Sponsor, as the brand punch line ’Apni Film Ka Superstar’ gels well with the theme of Rajasthan Ke Superstars.
‘Rajasthan Ke Superstars’ is a journey to salute and applaud the extraordinary talent shown by the achievers, self initiators and thought leaders who wish to bring a positive change for the people of Rajasthan, by the people of Rajasthan.
The evening was graced with the presence of Sri Shanti Dhariwal, Urban Development & Parliamentry Affairs Minister, Government of Rajasthan as the esteemed Chief Guest.
ETV team identified the most deserving 10 candidates from various verticals, post in depth ground research, analysis and exploration. The categories these winners were chosen from are : Education, Social work, Environment, Sports, Technology, Entrepreneurship, Art, Music & Culture, Special Recognition, Special Mention, Lifetime Achievement. Environment category was exclusively sponsored by Honda Dream Neo.
Honda, along with ETV, also presented a brand new Honda Dream bike at the ceremony, to a lucky winner amidst 3981 entires, drawn over a 32 days long Road Show, across 8 cities, travelled through 5700 plus kilometers in the state. The Road Show was organized by ETV to promote the newly launched 110cc Honda bike, Dream Neo and create maximum hype in the state.
The Road Show also invited common people to fill in the forms and take the test drive of the Honda Dream Neo bike, out of which one lucky entry won a new Honda bike at this grand ceremony.
The participating entries were scrutinized by the eminent panel of jury in Jaipur on 16th September, 2013. The jury members were : Jagdeesh Chandra, Head – ETV Hindi News & Urdu channels, Entrepreneur Kamla Poddar, Chairperson, KPI, Dr. Ashok Gupta, Entrepreneur & Educationist, Rajiv Arora, Founder & Owner, Amrapali Jewels, Nand Bharadwaj, Writer & Media Expert.
Speaking about the initiative, Shri Shanti Dhariwal said, “An initiative like Rajasthan Ke Superstars, ensures that a common man can take inspiration from the real success stories of these heroes and their incredible deeds, making the state feel proud of them! I would like to congratulate ETV and Honda on the occasion of this grand success.”
Jagdeesh Chandra, Head, ETV Hindi & Urdu channels said, “This first of it’s kind initiative was developed with a thought of recognizing all those ordinary people, who have been contributing to the society in some or the other way, but have not been seen or heard of. ETV wishes to bring out such unexplored talent from all the major states of the country. A similar initiative was launched in Bihar last year and this time in Rajasthan. We look forward to honoring such talent in other states too.”
Adding to this, Y.S. Guleria, Vice President, Sales & Marketing, Honda Motorcycle & Scooter India said, “Rajasthan as a state has a rich heritage & history of great warriors. There were a lot of success stories of the land which needed to be highlighted and promoted on the right platform. The theme of “Rajasthan Ke Superstars” was in line to provide common people with a platform to recognize their efforts and challenging spirit. Our Corporate slogan “Sach Kardenge Sapne” signifies Honda’s commitment towards making people realize their dreams. This campaign saw tremendous response across the state. The winner of the contest is awarded with a Honda Dream Neo which is designed for those who aspire for an expression of individual identity believing strongly in themselves as “Apni Film ka Superstar”. Our thanks & best wishes to all the participants in making this initiative a great success. “
The making of these heroes and the awards night will be telecast in the form of curtain raiser and special episodes. For more details on the show and telecasts, log on to: www.rajasthankesuperstars.com