MUMBAI: Piaggio Vehicles Pvt. Ltd. – the wholly owned Indian subsidiary of the Italian Piaggio Group today announced the launch of a unique festive value package for the iconic lifestyle brand - Vespa. Striking a strong connect with its consumers, this aims to make owning and riding a Vespa a great experience.
The unique value package offered comprises:
- A 5 year or 60,000 KM warranty package
- 2 year free preventive maintenance
- Finance with interest rate as low as 1%
Vespa, having established itself as a lifestyle brand that is sought after by the aspirational consumers, has created this unique package for the festive season to further enhance value to the consumer. The low interest finance makes it easier for aspiring consumers to own a Vespa and make a unique statement. Further the 5 year warranty and 2 year free preventive maintenance ensures worry free riding and ownership experience.
The Vespa, apart from being a statement of style, is also loaded with features. It is powered by an advanced 125cc, 3Valve engine that delivers best in class fuel efficiency. Available in six exciting colours, the Vespa is built on a single piece monocoque steel body and has a suspension system that was inspired by that of an aircraft.
Speaking on this initiative, Mr.Ravi Chopra, chairman and managing director, Piaggio Vehicles India Pvt. Ltd. says “We have created a premium space in the Indian two wheeler market with the Vespa. This season, we look forward to add to the festive cheer with our promising offer that makes it easier to own and ride a Vespa”
World over Vespa is a lifestyle brand that has won the hearts of over 17 million riders. The Vespa retains its positioning as a timeless and ageless lifestyle classic that leverages its rich heritage and unique values to appeal to the finer emotions of the consumer. Piaggio now takes the Vespa experience one step ahead to deeply resonate with the fashion forward Indians who have a thirst for a luxurious lifestyle.