Television

Myntra.com Exclusively Launches Hrithik Roshans Active Lifestyle brand HRX

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/08/11/Untitled-1_18.jpg?itok=7kvrqNsi

MUMBAI: Bollywood superstar Hrithik Roshan joins hands with Myntra.com to exclusively launch and manufacture his active lifestyle apparel and casual wear brand HRX – Push Your Extreme. The HRX collection is the ultimate combination of style and substance with inspiration drawn from Hrithik – the Ultimate Hero himself. HRX represents an extreme state of mind that inspires one to be the best version of themselves! The brand is a mix of his supreme style and passion, and will be sold only on Myntra.com starting 23rd November 2013.



The range includesextreme casuals and easy actives in apparel along with sports footwear for men. These products are lightweight and made of premium fabrics crafted with a contemporary slim fit. The entire collection sports vibrant colors and brings to you the latest active lifestyle fashion on par with global fashion trends.



On partnering with Myntra.com, leading Bollywood Actor and the Inspiration behind HRX, Hrithik Roshan said, “I always envisioned HRX to be a platform that could inspire people to bring out their best and to never give up! My team, Afsar Zaidi from Exceed and Sid Shah from The Wild East Group have taken my philosophy and turned it into a brand. Partnering with Myntra.com to launch HRX was the opportune decision as they are in-sync with our philosophy and effortlessly helped in creating the brand, just as I visualized.”



Speaking on the launch, Mukesh Bansal, CEO and Co-Founder, Myntra said, “We are very excited about the opportunity to build original indigenous brands in India. Hrithik has massive fan base and is widely respected for his passion for fitness. We felt that we can create a very unique and lasting brand by taking inspiration from Hrithik's work ethic, his incredible story of overcoming various setbacks and of course one of the most stylish actors in Bollywood. HRX is a very innovative brand with leading edge fashion that seamlessly merges active lifestyle, global fashion trends and Indian tastes.”



Myntra.com’s vast and expanding customer base will support HRX reach out to each and every individual who aspires to be nothing but the best. The range starts from INR 499 for basic tees and goes up to INR 2,499 for fashion bottoms (Jeans and trousers). To shop for HRX products exclusively on Myntra.com, visit www.myntra.com/hrx

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/ntony_0.jpg?itok=s8hztsgm
Roy C. Anthony joins Ventuz Technology as VP - creative development & ops

Roy C. Anthony, a leading figure in the digital creative world, has joined Ventuz Technology AG. For over 20 years, Roy has been a force of innovation in fields ranging from VR, film, event and staging environments. Pushing boundaries in large scale interactive immersive display technologies, he...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/zee.jpg?itok=em5ZBwe8
Zee Cafe targets 20-40-yr-olds with BBC First drama

MUMBAI: Zee’s English entertainment channel Zee Café has partnered with BBC Worldwide to bring award-winning premium British drama to its audience. Starting from 26 June, the channel will host BBC First content block with 11 new shows set to air every weeknight at 10pm time slot. The channel has an...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/Dhimant%20Parekh.jpg?itok=7Qv1DKpo
HistoryTV18: #BossWomen to tell stories of Indian women

NEW DELHI: #BossWomen, a weekly video series showcasing the stories of extraordinary Indian women, has commenced telecast on HistoryTV18. The programme is part of a first-of-its-kind digital collaboration with disruptive tech-media platfvorm The Better India. The first episode is on with the story...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/DD-800x800.jpg?itok=mThViP0X
Doordarshan: Soaps & travelogues make Arun Prabha shortlist, presentations early July

NEW DELHI: The producers of the 390 proposals in nine genres which have been shortlisted for soon-to-be-launched DD Aruna Prabha for the northeast have been asked to make their presentations in DD Headquarters in Delhi from 6 to 10 July. All the shortlisted productions are in the commissioned...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/Virat-Kohli-800x800.jpg?itok=8Zi6rB7w
UCWeb: Cricket viewership soars 230%, Lucknow, Pune, Bhopal, Delhi & Mumbai see max traction

NEW DELHI: Consumption of Cricket-related content exceeded 0.75 billion on UCWeb Platforms - UC News and UC Browser, for the latest edition of IPL 2017 and the recently-concluded ICC Champions Trophy 2017. According to a data report titled Insights into India’s Cricket Frenzy released by Alibaba...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/Gangaa.jpg?itok=GKIrKUYV
Child widow Gangaa to show her indomitable spirit on Zee Anmol

NEW DELHI: ‘Gangaa’, an inspiring story of a child widow with an indomitable spirit and the will to survive, is commencing telecast on Zee Anmol from 28 June 2017 at 7:30 pm. Determined to live life to the fullest and claiming what she believes is rightful, Gangaa’s character personifies the face...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/wwe.jpg?itok=5vHamDjc
WWE Sunday Dhamaal on Sony MAX & TEN 1 from 25 June

Sony Pictures Networks India (SPN) and WWE have announced the launch of a new weekly show in Hindi, WWE Sunday Dhamaal, featuring the best action and family-friendly entertainment from WWE’s flagship programs Raw® and SmackDown® beginning this Sunday, 25 June from 6.00 p.m. to 8:00 p.m. on Sony MAX...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/star-chaina.jpg?itok=Q7VTlFTr
Canxing-Star China's 'Brilliant Chinese' co-developed with Syco rated week's top show

Canxing - Star China vice-president of Lu Wei has announced ratings of its new original talent show Brilliant Chinese-Path to Glory. For the past two weeks, over 120 million people have watched episodes 5 and 6 of the series, earning a 4.2% market share, and this week officially ranked #1 across...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/freeedish.jpg?itok=TYKcruCb
FreeDish auction on 4 July, different reserve prices for GEC and news

Doordarshan’s FreeDish is all set for its 36th e-auction on 4 July 2017, after an auction on 25 May turned out to be a damp squib though two TV channels came on a pro rata basis.

Television TV Channels Terrestrial

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories