American Swan- Online Global Fashion Brand


American Swan, a premium global online Fashion & Lifestyle brand, offers preppy fashion in a range of authentic smart Casuals to people who seek an Aspirational, Glamorous yet restrained lifestyle. The brand combines classic, iconic 'Americana' style with a quintessential European Fashion: its refinement, tailoring & sensibility.

American Swan, with its distinctive range of Men’s and Women’s apparel, accessories, footwear, beauty & fragrance and home products, invites people to experience a blue-blooded lifestyle. The styling is enduring, yet modern and chic, with an emphasis on sophistication, innovation and top quality. Simply put, American Swan delivers a distinctive connection between the old and new, epitomizing a dynamism that is born of a passion for setting trends.


American Swan is a brand owned by The American Swan Lifestyle Company(TASLC), a dynamic fashion & apparel-led lifestyle company. American Swan is the first-ever global brand to offer such a large range of branded apparel & lifestyle products on an online platform, at the launch phase.

We’re proud of our blue-blooded lineage: our promoters, Four Cross Media (FCM), a global digital conglomerate. This, in turn, is backed by Astro All Asia Networks, Plc, one of the region’s leading media companies. Our aim: to build an enterprise that is different in spirit, form and culture.


Rooted in Americana, the launch collection from “The American Swan Lifestyle Company” is an eclectic mix of lifestyle products spanning categories like men’s and women’s apparel, footwear, accessories, fashion jewellery beauty & fragrance and home. This collection of Smart Casuals & Casual Sportswear offers Aspirational, Glamorous yet restrained lifestyle for the core consumer group. Based on brand tenets of ASPIRATIONAL, ACCESSIBLE and AFFORDABLE, the product line has been designed to cater to an identified market gap of International designs and styling at affordable pricing.

Inspired by classic American Prep lifestyle, products have been designed in Europe and sourced out of the best in class manufacturing facilities globally. Benchmarked to the best each and every product in the collection has been carefully crafted out of most premium fabrications, superior tailoring, sophisticated washes, subtle details- prints, graphics and branding.

Taking inspirations from Americana, Navy, White and Red are prime colors of the collection with shades of sporty hues like nautical, forest green, yellow and green completing an interesting and trendy color story. Prints and graphics draw their inspirations from the stars and stripes of the “American Flag” bringing in elements of cool and classic casualness. Cutting edge packaging solutions developed in collaboration with International packaging and trimming agencies add to the entire consumer “touch and feel experience” of the product.

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