Television

Zee Media launches 5th edition of its much awarded Voter Awareness Program

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/09/30/Zee%20News_0.jpg?itok=1mRrRaoo

NEW DELHI: Zee Media is launching its fifth edition of the much acclaimed and much awarded voter awareness initiative Aapka Vote Aapki Taqat (AVAT) keeping in view the upcoming assembly elections in five states and national election next year from 15th November, starting from Korba in Chhattisgarh.

The initiative AVAT aims at encouraging voters to participate in electoral process, and addreses the issue of decreasing voter percentage. The objective of rolling out the initiative is to make India a successful democracy. The Election Commission of India too acknowledged the initiative and lends its support since the inception of the initiative in 2009.

The Campaign creates awareness about the importance of voting and to sensitize voters to ensure a responsible and accountable government is in place. AVAT encourages first time voters to register and participate in upcoming assembly and National elections.

Under Aapka Vote Aapki Taqat, various awareness ground events will be conducted in four states i.e., Delhi, Rajasthan, Chattisgarh and Madhya Pradesh to facilitate direct interaction with the target group and encourage voter participation. A 360 degree multi-media promotion of the campaign across TV, Print, Radio etc will further raise awareness and cover maximum audience. Through Social media platform, youth will be targeted and encouraged for registration and participation. Dedicated micro-site will serve as a platform to interact and empower people with requisite information where people can share their concerns for not voting.

This year Aapka Vote Aapki Taqat will launch an online service ?Know Your Candidate?, which will provide key details about the candidates vying for the votes in various constituencies.

Zee Media Corporation Ltd. has been emphasizing on this initiative in various states where Elections has been announced since the series started in 2009. Aapka Vote Aapki Taqat has been recognized by Limca Book of Records as India?s Biggest Voter Awareness Campaign, supported by Election Commission of India and has emerged as the most impactful campaign of all media campaigns. In 2013, Aapka Vote Aapki Taqat won the National Award by Election Commission of India.

On the occasion, Rohit Kumar, Marketing Head, Zee Media, said, ?Zee Media Corporation Ltd. has been consistently trying to create voter awareness, which in turn will increase voter percentage. Convincing young voters will ensure to bring honest, effective and stable government. Zee Media always believes that to change a system one needs to be a part of the system. The Campaign has been successful in reaching the grass roots of the country, and also to mobilize the youth of India in association with various youth influential organizations.?

About Zee Media Corporation Ltd:

Zee Media Corporation Ltd., the largest News Network in India, has a unique cluster of news, current affairs and regional news channels under the banner, including Zee News, Zee Business, Zee Punjab Haryana Himachal, Zee 24 Taas, Zee Madhya Pradesh Chhatisgarh, Zee Uttar Pradesh Uttrakahand, 24 Ghanta, Zee 24 Ghantalu & Zee Rajasthan. The Media powerhouse has comprehensive and more options for the new age news consumer through Zeenews.com ? which is one of the fastest growing news websites in India as per Comscore Direct, Google Analytics and has strong social media presence, not only in India but across the globe as well. As a responsible media house, the network has been committed to serve the nation, not only by providing relevant and quality news, but also by highlighting issues of national significance and addressing them regularly. For further details please visit: http://zeenews.india.com

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/22/zee.jpg?itok=BLz1u0z9
Zeel channels continue to rule Hindi channels; Colors, Star Maa return to across genres list

BENGALURU: Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GECs Zee Anmol and flagship Zee TV were once again ranked second and third in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres for week 37 of 2018 (Saturday, 8 September 2018...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/22/Colors_Bangla1.jpg?itok=BJ2UigU_
Kannada, Marathi, Tamil, Telugu market witness no change in BARC week 37

Colors Bangla and Jalsha Movies swapped their third and fourth positions in the Bengali space in the BARC data’s week 37. Big Ganga and Bhojpuri Cinema exchanged their first and second positions in the Bhojpuri segment. In the Kannada, Marathi, Tamil and Telugu market, no changes were observed....

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/22/Republic-TV.jpg?itok=enRQxZQz
Republic TV leads English news in BARC week 37

NDTV 24x7 stood at fifth position in the English news genre according to All India BARC data week 37. No changes were observed this week in the English business news genre. Aaj Tak continued to lead in Hindi news genre (U+R). Moreover, Aaj Tak and ABP News also continued to dominate in Hindi news...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/21/divya.jpg?itok=CNzzoXs2
ALTBalaji appoints Divya Dixit as Senior Vice President, Head of Marketing

Balaji Telefilms has recently been integrating great leadership talent from across the board to spearhead the business and become a powerhouse. Further fortifying its leadership at ALTBalaji - India’s largest platform for original and exclusive digital content, the company announced the appointment...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/21/dsport.jpg?itok=hnh7hjMh
DSport to broadcast Laver Cup from 21-23 September

DSport will bring live action from the second edition of Laver Cup, a men's tennis tournament between teams from Europe and the rest of the world to be held in Chicago from 21-23 September 2018.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/21/dnpa_0.jpg?itok=cmsK3D6w
India’s top media companies announce formation of Digital News Publishers Association

Amidst a plethora of industry bodies and sectoral alliances in the Rs. 1.5 trillion Indian media and entertainment sector, another such organization today took birth. It has been christened the Digital News Publishers Association (DNPA). 

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/21/raj.jpg?itok=6azkvKHY
Raj Nayak, Janak Sarda to be felicitated by International Advertising Association

At the annual International Advertising Association (IAA) Inspire awards to be held at Bucharest on 2 October 2018 with advertising and marketing leaders from all over the world in attendance, Viacom18 COO Raj Nayak and past president IAA India Chapter will be felicitated with the prestigious "...

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/21/gainers.jpg?itok=AbeuHy2U
Sports most benefited genre in Chrome DM week 37

With a growth of 2.82 per cent as compared to last week (36), the sports genre marked the highest opportunity to see (OTS) among all categories in week 37 of Chrome Data Analytics & Media.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/aajtak.jpg?itok=HOxmssOt
Aaj Tak most watched Hindi News channel in 2018

BENGALURU: The most watched Hindi news channel in the Hindi speaking market (HSM)-be it urban (U), rural (R) or combined (U+R) is India Today TV Network’s Aaj Tak during the first 37 weeks of 2018.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories