Big magic beefs up its weekday prime time programming with kis din mera viyah hovega

MUMBAI: BIG MAGIC, the flagship general entertainment channel from the Reliance Broadcast Network, is on an aggressive spree to intensify the content and programming lineup on the channel. Targeted at the 15- to 35-year-old SEC ABC females and males across Hindi-speaking markets, the adaptation of a popular Pakistani sitcom of the same name - Kis Din Mera Viyah Hovega promises to enthrall today’s progressive audiences. Produced under the banner of BIG Production, this witty sitcom is all set to premiere on BIG MAGIC on Monday, 25th November at 9.30pm.

Kis Din Mera Viyah Hovega is a situational comedy and comprises of an eclectic mix of unusual characters, a captivating storyline and rib-tickling humour. All set to add more laughter and entertainment to the lives of Indian viewers, this refreshing new offering showcases the lives of the members of the Choudhary household and their biggest fixation - marriage. All the members of the family are desperate to get married but owing to their amusing obsessions and a juxtaposition of circumstances they all land up in a hilarious mismatch. Amidst all the confusion of finding a suitable match and getting married, one question which lingers on every character’s mind is- kis din mera viyah hovega!

This character driven sitcom enjoyed immense popularity in Pakistan with 3 successful seasons. Mr. Sunil Kumaran, Business Head, Big Magic states, “With Big Magic expanding its footprint across HSMs, it is our constant endeavor to bring forth a variety of fresh and intriguing content to the viewers with every new offering. Close on the heels of our previous adaptation Nadaniyaan, we are certain that this family entertainer Kis Din Mera Viyah Hovega will attract more viewers to the channel and be a great value proposition to consumers and advertisers alike.”

Comedy being the genre that resonates well with audience across age groups, the channel acquired the rights of the sitcom Kis Din Mera Viyah Hovega after in-depth research and has adapted the same accordingly for the Indian masses. Big Magic has grown within a very short period of time to become a favorite among a larger audience beyond central India (which it was initially catering to). With its footprint expanding across HSMs, the new shows are aimed at a larger cross-section of audiences. With a larger viewer base to entertain, the channel is ensuring its programming is tailored to suit relevant entertainment penchants.

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